Jobs

An exciting opportunity to deliver a transformative new scheme that will not only drive standards but improve the experience of visitors from around the world.

A Quality Improvement Officer will be responsible for daily delivery of ASVA’s new Quality Scheme, ensuring its successful operation and long-term sustainability. This role combines quality assessment, sales, business development, and assisting with operational management to enhance the offerings of visitor attractions across Scotland – delivering ASVA’s vision for World Class Scottish Attractions. The ideal candidate will be self-motivated, capable of managing multiple responsibilities independently, while maintaining high service standards. Training and support will be provided to the successful candidate. This is a permanent, full-time role.

About ASVA:

Founded in 1988, the Association of Scottish Visitor Attractions (ASVA) has a vision for World Class Scottish Attractions. This is delivered through its mission to inspire, represent and support the Scottish attractions industry.

Quality Delivery:

• Deliver ASVA’s Quality Scheme (for full details on the Quality Scheme, please see here).
• Conduct on-site assessments and provide detailed, constructive feedback to businesses.
• Deliver tailored assessment reports through reporting software with actionable recommendations.

Quality Development:

• Continuously seek ways to improve the scheme through industry feedback
• Every 18-24 months, assist in a full review of the scheme, leading to implementation of significant improvements and strategic actions
• Create and maintain relationships with National Tourism Organisations around the world, sharing and learning quality scheme best practice
• Assist in the arrangement of international quality learning journeys for scheme best practice, while providing opportunities for ASVA members to participate

Sales and Business Development:

• Proactively promote ASVA’s Quality Scheme, its related services, and ASVA membership to Scottish attractions.
• Assist in the development and execution of a sales strategy aimed at achieving revenue and membership growth targets.
• Assist in the development and continually improve a range of secondary services, while seeking opportunities to further raise revenue
• Establish and nurture relationships with existing and potential members.
• Work with colleagues that deliver Membership and Marketing & Communications activity to promote the scheme and drive growth
• Seek to grow the membership of the scheme, of ASVA, and to be able to grow the staff resource
• Ensure a diverse representation from subsectors within the scheme membership, and significant presence within each

Training:

• Help to create a suite of relevant training opportunities that provide inclusive access – through online and in person training – this includes not only the training programme, but sourcing and implementing the appropriate platform that provides the best experience and value
• Assist in the delivery of in person training
• Assist in monitoring the performance of online training and seek to improve the provision
• Seek opportunities for personal development that ensure the highest standards of delivery

Attraction Marketing:

• Through the scheme, provide a star grading for the overall visitor experience
• Develop and deliver supporting marketing that can promote the success of attractions and celebrate their speciality, excellence and unique points of difference
• Work with the sector to determine and improve how the scheme supports attractions to succeed – through visitor footfall, membership and other relevant metrics

Digital and Data:

• Use the data and insights collected through visits to facilitate improved national best practice learning through a data dashboard
• Ensure that all data is accurate and timely
• Seek to improve the quality and impact of the data collected and shared
• Use well evidenced data led insights to drive the improvement of all aspects of the scheme
• Ensure that all privacy and data requirements are maintained in line with the scheme and company policies

Operational and Financial Management:

• Operate with autonomy and assist with strategic and operational decision making as well as execution
• Assist in the management of operational aspects of the scheme, including planning, scheduling, performance tracking and reporting
• Help with monitoring and reporting key performance indicators and financial metrics, ensuring the scheme is resource efficient while seeking to minimise the cost and providing inclusive access for attractions
• Ensure that all individual expenses are kept up to date and that scheme wide expenses are maintained
• Ensure and maintain a high standard of operational equipment and other operational requirements to deliver the scheme efficiently and at a high standard

Industry Engagement and Representation:

• Represent the scheme and ASVA at relevant industry events promoting the Quality Scheme
• Act as a point of contact for businesses within the scheme
• Collaborate with external stakeholders to align quality standards with industry goals

Innovation and Strategic Insight:

• Keep informed of industry trends, seeking to understand the future needs of attractions and their visitors, to incorporate innovative practices into the scheme
• Provide data-driven insights and recommendations to improve service offerings
• Clearly align the strategic focus of the scheme with ASVA vision for World Class Scottish Attractions

Organisational Support:

• Support the growth of ASVA through members of the quality scheme joining the core membership
• Support the wider delivery of ASVA activities and service including the annual conference, development programme, marketing, and communications
• Fulfil additional duties as directed by the CEO to support ASVA’s strategic objectives

Reporting:

• The role reports to the Quality Improvement Manager for operational aspects of the Quality Scheme, while reporting to the CEO for all HR and organisational matters
• Assist in the development of and improve key performance indicators
• Maintain timely and accurate reports for all reporting, including key performance indicators and management accounts
• Attend and help to report to the ASVA board about the effectiveness and delivery of the scheme

Qualifications and Skills:

             Essential

• Proven experience in key aspects of the role, with the desire and ability to learn
• Strong organisational skills with the ability to manage multiple priorities
• Excellent interpersonal and communication skills
• Business report writing skills
• Excellent time management capabilities
• Deep understanding of Scotland’s visitor attractions sector and tourism trends
• Full driving license and willingness to travel extensively

            Desirable

• Demonstrated ability to deliver and grow business activities
• Experience in quality schemes or benchmarking services
• Familiarity with membership organisations or not-for-profit operations
• Proven ability to deliver training and offer services to businesses
• Strong analytical skills and experience in data-driven decision-making
• Degree in tourism, business management, or relevant experience

Work Environment:

The role is home-based, requiring daily travel across Scotland to visit businesses and attend events. Hours may be worked flexibly to accommodate the needs of the position.

How to Apply:

To apply for this role, please submit your CV and a one page covering letter to info@asva.co.uk, marking your email clearly as ’Application for Quality Improvement Officer’. The deadline is 9am on Monday 4^th August 2025.

Application Deadline: Monday 04/08/2025