Jobs

JOB PURPOSE

This role is responsible for supporting H&I properties by delivering marketing and communications activity within the region and acting as the local owner of the National brand. This activity will drive visits to National Trust for Scotland properties and events in the Highlands and Islands in line with the Trust’s overall marketing, communications and audience strategies. The postholder collaborates with stakeholders across Trust supporting both local priorities and national organisational objectives.

KEY RESPONSIBILITIES

1. Support the Destination Marketing Manager to develop, coordinate and deliver integrated marketing and audience plans to target new and core audiences contributing to visitor number targets for properties in the Highlands & Islands region.
2. Support properties with integrated tactical events marketing activity across the season (including Easter, Summer, Halloween, Christmas) using on brand collateral via Printstop, social media and communications as appropriate.
3. Monitor, track and report on both of the above to keep colleagues in the region and Audiences & Support informed.
4. Work with the Social Media Manager and support properties with planned local social media activity, in line with the Trust’s social media strategy ensuring that key Trust messages including membership and brand, are amplified and complement property specific social activity.
5. Work with the Communications and Content teams, assist in researching, developing and writing content which covers properties and developments across the region and which could be used as media releases and/or stories for the website.
6. Build and maintain strong relationships across the regional team and with local press and marketing contacts, so that PR opportunities can be maximised and built into the wider activity arranged by the Communications team.
7. Attend key meetings in the Highlands & Islands region and in Audiences & Support directorate to ensure an integrated approach across all regional marketing communications activity and in line with the Trust’s overall marketing, communications and audience strategies.
8. Support the region by coordinating local press releases for events and news coverage in collaboration with the Communications Team. (added this in)
The current duties of this job do require a criminal records (Disclosure Scotland) check to be carried out.

Application Deadline: Sunday 22/11/2026