Jobs

JOB DESCRIPTION AND PERSON SPECIFICATION

Post Title: Senior Marketing & Communications Officer

Directorate: Business Services

Reporting to: Marketing and Communications Manager

Job Purpose:

1. Responsible for development, co-ordination and implementation of daily marketing operations; and, to support the development of digital services to meet the needs of the Live Borders’ Strategy in accordance with good practice and statutory requirements.

2. To line manage the Marketing Assistant to ensure the timely delivery of marketing support and operation across the organisation.

Responsibilities:

1. To contribute to the development of Live Borders Marketing and Communications Strategic Plan across a portfolio of services.

2. Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration across all markets.

3. Delivering a marketing and communications service to teams across the

organisation.

4. To support the Marketing & Communications Officer (x1) and broader team to

coordinate marketing and communications service to teams across the

organisation.

5. To be responsible for the quality control and tactical management of all marketing team social media activity, and the daily management of the platforms.

6. Manage the Live Borders website at tactical level and implement its forward

strategic development, under the strategic leadership of the M&C Manager.

7. To Line manage the Marketing Assistant to ensure timely delivery of marketing

and communications across services, and department administration.

8. To manage media events and activities to the benefit of the business.

9. To support and liaise the coordination of other Live Borders venue based

marketing officers and activity.

10. Manage activity through Service Level Agreement for services (e.g. Graphic Design, website).

11. To create press releases, external communications, and compose internal staff bulletin.

12. Under the strategic leadership of the M&C Manager, and in conjunction with cross service colleagues, to develop the Live Borders digital proposition and platforms, with the objective to drive new revenues, positive reputation and membership opportunities, including mobile apps, website development and social media.

13. Positively represent Live Borders internally and externally eg at networking events, meetings, conferences and exhibitions to enhance and strengthen the Live

Borders’ profile

14. This job description is indicative of the nature and level of responsibility associated with the job. It is not exhaustive and there may be a requirement to undertake such other duties as may be required to meet the needs of the Service or Live Borders

Other details:

Requirement to work out of hours or weekends – not normally, but as required for some

annual events.

Requirement for PVG/Disclosure check – no

Person Specification:

EDUCATION 

Degree in relevant discipline or equivalent experience

Member of appropriate professional body  

EXPERIENCE 

Experience of working in a marketing and communication function 

Experience in trust/charitable  

Experience of developing and implementing marketing and communication plans 

Experience of implementing and revising policies and procedures  

Experience of managing project budgets effectively 

Experience working in sales environment 

Experience of writing reports and business cases 

Experience of supplier management 

Experience in provision of advice to managers/ directors   

Experience of business/new product development 

Experience of developing strong successful partnerships and working in collaboration to deliver key outcomes 

SKILLS AND KNOWLEDGE 

 
Strong copywriting skills and the ability to communicate complex ideas 

Knowledge of the commercial aspects to marketing 

Knowledge and understanding of best practice 

Self-motivated, with the ability to work proactively using own initiative. 

Knowledge of current trends and use of technology such as web content and social media 

Ability to work collaboratively with others to provide a high quality service 

Able to communicate complex information clearly, by written or verbal means to individuals, with a wide range of technical knowledge 

 Ability to write and present information or proposals to senior management

Excellent interpersonal skills, and the ability to develop and maintain effective working relationships  

Ability to communicate effectively orally and in writing 

IT skills 

Application Deadline: Monday 11/09/2023