Jobs

Full-time and Permanent
Salary £29,888 – £32,602 per annum (pay award pending)
Plus generous benefits package
Hybrid / flexible working

About the role

We’re looking for a creative, knowledgeable and passionate storyteller to take the lead on our social media presence at the National Galleries of Scotland. If you love creating fun content that connects, inspires and informs, and you know what it takes to grow online audiences then this could be the role for you.

As our Social Media Officer you’ll create a rich mix of engaging content that appeals to our target audiences, including short-form video, live video, static images, carousels and text. You will plan, source, schedule and evaluate content across all our channels. You will also arrange and host influencer events, coordinate partnership activities and work on sector wide collaborations.

Working closely with our Communications Manager and colleagues across all departments, you’ll make sure our social media voice is fresh, engaging and always on-brand. You’ll monitor and evaluate engagement and growth on our channels, feeding back to colleagues and updating our social media strategy. In our small but dedicated communications team you’ll be our go-to person for everything on social media, from creating campaigns promoting our exhibitions to crisis comms and everything in between. You will also ensure our content is accurate and accessible, and provide expertise on emerging trends, new channels, and best practice.

This is a role for someone who knows their way around video editing apps, understands analytics, and is confident turning big ideas into thumb-stopping content. You’ll need strong experience in growing audiences organically and through paid content, an eye for detail, and a flair for visual storytelling.

The difference you’ll make

Working as part of the Marketing and Communications team you will have the sole responsibility of planning, creating and evaluating content for our social media channels. Reporting to the Communications Manager you will:

– Develop and deliver a comprehensive social media strategy that tells our stories. This will include our full audience offer, such as exhibitions, the permanent collection, events, education, conservation, research, retail and hospitality.
– Source and create interesting audience-focused content by engaging with colleagues across the organisation. Develop and manage a calendar of content across our channels, which include TikTok, Facebook, Instagram, LinkedIn and Trip Advisor.
– Edit and produce short-form videos optimised for our social media platforms (primarily Reels and TikTok).
– Transform clips into visually engaging content with text overlays, voiceovers, captions, transitions, effects and music.
– Support on the delivery of paid for content, such as boosted posts and targeted social media ads.
– Track measurable engagement goals to include reach, interaction, sentiment, influence and click through.
– Organise regular influencer partnerships and events, collaborations with other organisations and new partnerships.
– Respond to visitor feedback across all our social media channels, including TripAdvisor.
– Maintain and safeguard our brand across all our channels, including managing issues and ad-hoc crises on social media.
– Research and stay abreast of developments in user-generated content, including emerging platforms, influencer content and new technologies.
– Advise the organisation on best practice on social channels.
– Manage scheduling tools to ensure content is effective and timely.

Who we are looking for

To succeed in this role, you’ll need the following range of knowledge, skills, and experience:

-A passion for storytelling through social media.
– Experience creating exciting and engaging audience-focused social media content across a range of platforms including TikTok, Instagram, Facebook, LinkedIn and TripAdvisor.
– Experience growing a social media audience using paid for and organic content.
– Strong technical skills, including editing (video, text, audio and images), working with text animations, subtitles, transitions, sound, creative writing, and proof-reading for social media.
– Experience and understanding of social media strategy, evaluation and analysis.
– Experience working with social media influencers, delivering influencer events and creating new partnerships.
– Working knowledge of content creation and publishing tools such as Canva, Capcut, Sprout Social, Facebook Creator Studio.
– Understanding of current social media trends and ability to adapt quickly when trends happen.
– Excellent time and work-schedule management and the ability to meet deadlines, while working on several tasks at any one time.
– High standard of accuracy and attention to detail in a busy working environment.
– Ability to work collaboratively, across departments and as part of a team.

It would also be great if you have:

– Understanding of Scottish art and culture.
– Experience of using art and museum collection database systems.
– Knowledge of copyright requirements in the use of images online.

Please apply directly via our careers portal. Applications via email will not be accepted.

The closing date for applications is 12 noon on Monday, 12 May 2025.

Application Deadline: Monday 12/05/2025