Visitor Services Assistant - Marketing & Communications

Organisation: The National Trust for Scotland

Salary: £22,672 pro-rata, per annum

Location: Balmacara

To provide operational and administrative support to the Balmacara Estate team in relation to visitor services, community engagement, marketing and external communications, and day-to-day administration tasks to help deliver the business plan for the property’s portfolio.
Overall, this will be in pursuit of the following outcomes for, and with, the natural and cultural heritage cared for by National Trust for Scotland:

• Visitors Services: Enable more people to experience more heritage more often, get more out of it & put more back into it.
• Our Voice: Coordinate external communications to promote the purpose and work of the Trust at the Balmacara portfolio of properties.
• Communities: Work with communities living on or close to our land, or with an interest in our land, so that they collaborate with us to help achieve our natural and cultural heritage outcomes.
• Day-to-day Operations and Administration: Support other property staff in delivery of the annual work plan and safe, efficient administration of the estate.

 Flexible working is required from time-to-time although four hours per day for five days per week would be preferred. Limited on-call point of contact cover on a flexible rota basis will be required.
 The post will provide support for the management of tenancies, contractors and visitor facilities and services, and may occasionally include supervision of volunteer individuals.
 The post-holder will have regular interaction with members of the public of all ages and abilities.
 The post-holder will have frequent interaction with suppliers, contractors, and tenants.

Combine responsibilities across the following areas of work with direct implementation yourself and by supporting on a daily basis, the work of others such as colleagues, volunteers and contractors:
• Visitor Services.
o Support for the day-to-day management of the Trust’s three holiday cottages (Craggan Cottage, Ferry Cottage & Beaton’s Croft House) and supporting the House-keeping staff in undertaking their duties.
o Support the management of the Steadings Gallery, including liaison with exhibitors, marketing, building business, etc.
o Support the management of the unstaffed visitor centre at Plockton, checking leaflet stocks, keeping them clean and safe.
o Provision of information to visitors to encourage more visitors and help people get more out of their engagement with natural and cultural heritage and give more back to it, including “upselling” (e.g.: of membership) using face to face and by other means of interaction such as social media.
• External Communications & Marketing
o Coordination of day-to-day social media and external communications using the correct and appropriate branded materials/resources and following any Trust-specific Marketing and Communications related policies and guidance.
o Support property-based provision of visitor management/marketing material/activity, e.g. posters, flyers, signage, etc.
o Administration support for the delivery of a bespoke outdoor activities programme for the Trust across Wester Ross for introduction on a trial basis in 2023.
• Community engagement.
o Provide a first point of contact at the Balmacara Estate Office for local stakeholders, neighbouring landowners, local businesses, local / regional agencies and others to increase understanding of their and our aims and develop collaborative working to help deliver our priorities.
• Other responsibilities specific to the role.
o Provide day-to-day admin support for the property as required.
o Act as On-Call Point of Contact for the holiday cottages and the property generally on a Rota basis.
o Provide support for other property staff in relation to maintenance of the Safe System of Work and compliance records.

Application Deadline: Sunday 28/01/2024