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56 Degree Insight
56 Degree Insight is a consumer insights consultancy based in Edinburgh but serving clients across the UK, and is jointly managed by Jim Eccleston and Duncan Stewart. Both Jim and Duncan have many years’ of client-side and agency-side research experience, especially in the field of travel, tourism and leisure research.
The company undertakes all manner of tourism-related consumer and business research – both quantitative and qualitative in nature, from visitor experience surveys, brand and advertising evaluation to focus groups and depth interviews.
With clients across the tourism sector in Scotland, other parts of the UK and overseas, the company has extensive experience in providing businesses with business insights and advice, grounded in robust research. Additionally, 56 Degree Insight have been running and publishing the Scottish Tourism Index since the early days of Covid lockdown. It is a now a quarterly survey of 1,000 Scottish adults and acts as a barometer of the behaviours, opinions and trends in the tourism characteristics of the Scottish adult population: www.56degreeinsight.com/scottish-tourism-index
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07447 031396 (Jim) 07717 868770 (Duncan)