ASVA appoints four new directors to strengthen board and support sector growth
Added: 16 Feb 2026
We’re pleased to announce the appointment of four new Directors to our Board, marking a significant milestone in our continued growth and development.
Joining the Board are:
Victoria Taylor, Experience Consultant at Victoria Taylor UK
Ashleigh Davidson, Head of Business Development at Diageo
Geoff Morrison, Founder of Stirling Old Town Jail
Alyce Paton, Regional Director at Complete Works
The appointments follow a targeted recruitment process led by ASVA Chair Paul Nixon, former Vice Chair Judy Rae, and Chief Executive Officer, Michael Golding. The panel set out a clear brief to identify individuals who could support the next phase of ASVA’s ambitious development plans.
Each of the new Directors brings a breadth of expertise spanning visitor experience, business development, attraction management and regional leadership. Their collective skills and sector insight are expected to play a key role in strengthening ASVA’s strategic direction and representation of Scotland’s visitor attractions.
The new appointees join an established and experienced Board, chaired by Paul Nixon, with Ross McMillan serving as Vice Chair, alongside Alex Harvie, Claire Eva, Dr Victoria Hollows, Gillian Macdonald, Iain Hawkins, Jillian Schofield and Pete Rubie.
The Board expansion comes during a period of growth for ASVA. Over the past 10 months, the organisation has increased its membership significantly, reflecting strong engagement and confidence across the sector. Recent milestones have also included the launch of a new Quality Scheme, refreshed branding, team growth to enhance member support, and the development of new initiatives set to be unveiled in the coming months.
A highlight of our annual calendar remains the ASVA Conference, which last year welcomed more than 400 delegates from across Scotland. This year’s conference will take place on 12 November at Perth Concert Hall.
With the addition of four new Directors, ASVA is positioning itself to build on its recent momentum and further strengthen its role as the representative voice of Scotland’s visitor attractions sector.