Rethinking weather forecasts: Scotland doesn't stop when it rains!
Added: 24 Mar 2026
Scotland doesn’t stop when it rains. However, there is a growing discussion around how we represent weather on apps and websites. A simple rain icon on a weather app can have a signifcant impact on how people plan their day. This is particularly relevant when it comes to deciding on a trip to a visitor attraction.
ASVA is supporting a growing call from attractions across the UK for a rethink in how daily weather forecasts are displayed on apps and summary screens. The issue isn’t forecast accuracy, but how weather information is sometimes over-simplified, particularly when people often only look at the summary icon. Days can be labelled as “rainy” even when showers may last for only a short period, potentially discouraging visitors from heading out.
For Scotland’s visitor attractions, this issue is especially relevant. Lots of our experiences take place outdoors, across built attractions, heritage sites and natural environments. The sector already works hard to challenge long-standing myths about poor Scottish weather, and simplified forecast icons can unintentionally reinforce those messages.
A more balanced presentation of weather forecasts, including clearer information about timing, dry periods and daytime conditions, would help visitors make more informed decisions. Such changes would better reflect the reality that attractions across Scotland are ready to welcome visitors in a wide range of weather conditions.
ASVA believes this is an important conversation for the tourism and visitor attraction sector and is encouraging discussion across the industry.
Visitors can read more about the wider UK discussion here.