Marketing & PR

Scone Palace is one of Scotland’s leading tourist attractions, known as The Crowning Place of Scottish Kings, and welcomes over 100,000+ visitors per year including both international tourists and domestic day trippers. Set within one hundred acres of grounds including a beautiful historic garden, a visit experience consists of the balance of educational history/heritage immersion and a chance to be outdoors with nature.
Our audiences are extremely diverse due to our wide offering and ever-changing schedule of events that the Palace hosts over the summer season and the private celebrations which we host throughout the year. A place where important events happened in the past and where new experiences take place – people come to Scone Palace to have a good time and create lasting memories.
To continue to develop and grow our business we are recruiting a Marketing Executive to support the Marketing Manager with the implementation of the marketing strategy, with particular focus on digital channels and responsibility for social media and content creation.
We are seeking a creative and innovative individual who keeps abreast with emerging trends and developments and is equally capable of providing detailed performance analysis to influence future campaigns.

Duties
Key aspects of the role include:
– Coordinate bespoke marketing campaigns to drive engagement and sales
– Manage all existing social media accounts and review opportunities for new platforms
– Develop engaging, creative and innovative content across all formats
– Plan, organise and execute agreed marketing activity to drive brand awareness and growth
– Build and maintain relationships with stakeholders and partners to deliver a strong content schedule
– Regularly research and analyse social media trends to ensure our brand message is current and relevant
– Monitor, report and take effective action based on performance data such as Google Analytics, Meta, Hootsuite
– Act as a brand ambassador for the Estate, delivering a consistent brand message across the business

Skills
– Content creation experience
– Creative copywriting skills with experience of producing social media posts, website copy, email campaigns, and internal communications material
– Experience in photo and video editing and website management
– Knowledge of SEO, keyword research, web and social media analytics and CMS platforms
– Experience in post-campaign analysis and reporting on KPIs
– CRM and database management, newsletter creation, familiarity with Mailchimp
– A good understanding of messaging for different target audiences
– The ability to communicate effectively with a wide range of stakeholders at various levels.
– Strong people skills and the ability to work collaboratively
– Experience of press and media liaison
– The ability to work well under pressure and meet deadlines
– An eye for detail and the ability to work accurately
– Knowledge and understanding of GDPR legislation and the impact on marketing.
– Strong IT skills, including proficiency in all MS Office
– The willingness to undertake any training required for the role
– The ability to work some weekends and evenings as required

If you feel that you have the creativity, skills and experience to take on this position we would love to hear from you.