Marketing & PR

JOB PURPOSE
The role of the Marketing Executive is to help plan, deliver and evaluate marketing activity that supports our charity’s vision and objectives.

The post-holder will work closely with A&S colleagues to support property marketing and seasonal events; membership recruitment and retention campaigns; brand activity; fundraising campaigns plus commercial marketing support including retail, weddings and F&B.

This is a fixed term maternity cover role for approximately 12 months.
KEY RESPONSIBILITIES
1. Assist Marketing Managers to develop and deliver marketing plans and tactics to increase visitor and member numbers and meet A&S objectives.
2. Assist in developing appropriate marketing messaging and collateral in support of agreed marketing plans, tactics and other activities.
3. Build and maintain strong relationships with A&S colleagues, property teams, regional teams and other directorates to keep up to date with developments, needs and opportunities.
4. Maintain and enhance good working relationships with external partners on promotional activity for properties such as VisitScotland and Discover Scottish Gardens.
5. Deliver compelling content/promotion of properties in national, regional, and local tourism publications and websites and manage property listing with partners such as VisitScotland.
6. Support planning and delivery of property event marketing across the season, including Easter, Summer, Halloween and Christmas.
7. Help plan and deliver paid-for marketing activity for cross-functional teams (i.e., Retail, Fundraising, Property teams, Commercial etc.)
8. Identify ad hoc opportunities to enhance marketing activity across the marketing team, more widely within A&S and throughout the Trust.
9. Monitor, track and report on results of campaign activity across the Marketing team
The current duties of this job don’t require a criminal records (Disclosure Scotland) check to be carried out.
REQUIRED QUALIFICATIONS, SKILLS, EXPERIENCE & KNOWLEDGE

Qualifications

Essential
• A relevant degree or Marketing-specific qualification or equivalent experience.
Experience

Essential
• Knowledge of the complete marketing mix and understanding of marketing planning.
• Understanding of above and below the line marketing tools with an eye to future marketing approaches.
• An understanding of different audiences and how to successfully engage with them.
• Experience of working with marketing agencies/external consultants and writing campaign briefs.
• Good teamwork skills.
• Creative and collaborative.
• A proactive approach with problem solving skills.
• Demonstrable high levels of interpersonal and communication skills and confidence in dealing with a wide range of stakeholders.
• Demonstrable experience of the Trust’s core Values (brave, caring, curious, inclusive, vibrant).
• Ability to manage time efficiently and effectively in an environment of changing priorities.
• A current valid driving licence, with the ability and confidence to drive in the UK.

An Exciting opportunity has arisen for an experienced Prestige Brand Development Manager (London)

Do you have a deep passion for premium spirits, a strong network in the London On-Trade scene, and a flair for building brands in luxury environments?

Make an impact, fast…

Ian Macleod Distillers is a respected, family-run business behind Glengoyne, Tamdhu, Rosebank and Edinburgh Gin. Decisions are quick and we back creative ideas that move the needle in Prestige. We’re looking for a commercially driven and innovative manager to be responsible for On-Trade Sales and Account Management within Luxury and Prestige to champion our award-winning whisky and gin portfolio across London’s most prestigious venues. If you thrive in a fast-paced, relationship-led environment and have a proven track record of growing brands in the On Trade, this is your opportunity to make a real impact.

Ian Macleod Distillers Ltd… ‘An international, entrepreneurial, brand-led, successful, sustainable and respected, family business’

If you haven’t already, please browse around our company internet pages and immerse yourself in our colourful history and sample the details of some of our exquisite brands. As we start to tantalise your taste buds and whet your appetite for a career here with us at Ian Macleod Distillers, you will really get to understand just why our team members and customers are indeed so passionate about all things Ian Macleod!

You will own and grow our Tier 1 whisky & gin portfolio across London’s luxury On‑Trade: prestige hotels, fine dining, private members’ clubs and specialist whisky/cigar lounges. This is a commercial, relationship‑led role, not a brand/marketing post.

What you’ll deliver…

Portfolio ownership: Lead growth of Fine & Rare whiskies and core prestige SKUs across ~150 London accounts (including small groups) with full P&L accountability.
Distribution & rate of sale: Win new listings, expand distribution, and drive net margin through joint business planning.
Senior relationships: Deepen ties with F&B Directors, Buyers, GMs and Head Sommeliers; unlock long-term opportunities.
Programming & advocacy: Build sell‑out calendars, host tastings, deliver training, and bring our stories to life in luxury settings.
Cross‑functional wins: Partner with Advocacy/Marketing/RTM to execute commercial plans that convert.
Market intelligence: Track competitor activity and luxury consumer trends to stay ahead.
Representation: Represent the brand at trade events and maintain a strong presence in the field, including evenings and weekends.

What success looks like…

New Tier 1 listings across target segments and rate-of-sale up on priority SKUs.
Margin uplift via mix optimisation and premiumisation.
Standout programmes/activations that become repeatable assets.
A visible, respected presence across the London luxury scene.

About you…

Already operating at prestige/luxury on‑trade management level in spirits, or ready to step up, with evidence.
Demonstrable experience in on‑trade sales/account management for premium spirits (whisky/gin advantageous).
A London luxury network, proven access to senior decision‑makers and you’re comfortable at management level.
Strong commercial acumen with P&L ownership, pricing, negotiation, forecasting.
Confident host/trainer; credible whisky & gin knowledge (WSET Spirits 2/3 welcome).
London field‑based, proactive, and happy covering the evening/weekend hospitality rhythm.

Why join us…

Be part of a passionate, high-performing team with a shared love for premium spirits.
Work with a prestigious portfolio of brands and help shape their presence in the UK’s most iconic venues.
Competitive salary and benefits package.
Continuous learning and development opportunities.
A role that offers autonomy, creativity, and the chance to make a real difference.

Next Steps…

To apply for this opportunity, click the ‘apply now’ button to create your own recruitment account with us and submit your application. Please note, that along with your CV, you will need to answer some key questions and submit a tailored cover letter, clearly outlining why your skills and previous experiences are a perfect fit to what we are looking for – remember this is your opportunity to make yourself stand out from the crowd!

Please note, that to be able to be considered for this opportunity candidates must already have full eligibility documentation to be able to live and work in the UK. This is also an open application window, therefore we may close the advert at any point depending on the candidate applications received so our recommendation is that you apply early to ensure you don’t miss out!

Proudly supporting the #OpenToWork movement.

Here at Ian Macleod Distillers (IMD), we are an equal opportunity employer and proud members of the Scotch Whisky Association, Drink Aware and the Portman Group. We have developed our ‘Responsible Spirits’ approach, also following best practice to help shape our commitment to wider social responsibility and industry standards and promoting responsible selling and consumption of alcohol.

***No Agency Contact***