Marketing & PR

An Exciting opportunity has arisen for an experienced Prestige Brand Development Manager (London)

Do you have a deep passion for premium spirits, a strong network in the London On-Trade scene, and a flair for building brands in luxury environments?

Make an impact, fast…

Ian Macleod Distillers is a respected, family-run business behind Glengoyne, Tamdhu, Rosebank and Edinburgh Gin. Decisions are quick and we back creative ideas that move the needle in Prestige. We’re looking for a commercially driven and innovative manager to be responsible for On-Trade Sales and Account Management within Luxury and Prestige to champion our award-winning whisky and gin portfolio across London’s most prestigious venues. If you thrive in a fast-paced, relationship-led environment and have a proven track record of growing brands in the On Trade, this is your opportunity to make a real impact.

Ian Macleod Distillers Ltd… ‘An international, entrepreneurial, brand-led, successful, sustainable and respected, family business’

If you haven’t already, please browse around our company internet pages and immerse yourself in our colourful history and sample the details of some of our exquisite brands. As we start to tantalise your taste buds and whet your appetite for a career here with us at Ian Macleod Distillers, you will really get to understand just why our team members and customers are indeed so passionate about all things Ian Macleod!

You will own and grow our Tier 1 whisky & gin portfolio across London’s luxury On‑Trade: prestige hotels, fine dining, private members’ clubs and specialist whisky/cigar lounges. This is a commercial, relationship‑led role, not a brand/marketing post.

What you’ll deliver…

Portfolio ownership: Lead growth of Fine & Rare whiskies and core prestige SKUs across ~150 London accounts (including small groups) with full P&L accountability.
Distribution & rate of sale: Win new listings, expand distribution, and drive net margin through joint business planning.
Senior relationships: Deepen ties with F&B Directors, Buyers, GMs and Head Sommeliers; unlock long-term opportunities.
Programming & advocacy: Build sell‑out calendars, host tastings, deliver training, and bring our stories to life in luxury settings.
Cross‑functional wins: Partner with Advocacy/Marketing/RTM to execute commercial plans that convert.
Market intelligence: Track competitor activity and luxury consumer trends to stay ahead.
Representation: Represent the brand at trade events and maintain a strong presence in the field, including evenings and weekends.

What success looks like…

New Tier 1 listings across target segments and rate-of-sale up on priority SKUs.
Margin uplift via mix optimisation and premiumisation.
Standout programmes/activations that become repeatable assets.
A visible, respected presence across the London luxury scene.

About you…

Already operating at prestige/luxury on‑trade management level in spirits, or ready to step up, with evidence.
Demonstrable experience in on‑trade sales/account management for premium spirits (whisky/gin advantageous).
A London luxury network, proven access to senior decision‑makers and you’re comfortable at management level.
Strong commercial acumen with P&L ownership, pricing, negotiation, forecasting.
Confident host/trainer; credible whisky & gin knowledge (WSET Spirits 2/3 welcome).
London field‑based, proactive, and happy covering the evening/weekend hospitality rhythm.

Why join us…

Be part of a passionate, high-performing team with a shared love for premium spirits.
Work with a prestigious portfolio of brands and help shape their presence in the UK’s most iconic venues.
Competitive salary and benefits package.
Continuous learning and development opportunities.
A role that offers autonomy, creativity, and the chance to make a real difference.

Next Steps…

To apply for this opportunity, click the ‘apply now’ button to create your own recruitment account with us and submit your application. Please note, that along with your CV, you will need to answer some key questions and submit a tailored cover letter, clearly outlining why your skills and previous experiences are a perfect fit to what we are looking for – remember this is your opportunity to make yourself stand out from the crowd!

Please note, that to be able to be considered for this opportunity candidates must already have full eligibility documentation to be able to live and work in the UK. This is also an open application window, therefore we may close the advert at any point depending on the candidate applications received so our recommendation is that you apply early to ensure you don’t miss out!

Proudly supporting the #OpenToWork movement.

Here at Ian Macleod Distillers (IMD), we are an equal opportunity employer and proud members of the Scotch Whisky Association, Drink Aware and the Portman Group. We have developed our ‘Responsible Spirits’ approach, also following best practice to help shape our commitment to wider social responsibility and industry standards and promoting responsible selling and consumption of alcohol.

***No Agency Contact***

We are looking for a friendly, enthusiastic, creative and driven person to join our marketing team.

Mercat is here for good.

We’re not about seasonal jobs, but lasting careers.
When you join us, you’re stepping into a permanent, secure job with top-notch training, career development and leadership that plans for the long-term good of our people, place and planet.

As a local family business and proud B Corp, we nurture our community to create a sense of belonging for our visitors and team alike.

That means we grow and thrive together, for good.

👉Choose Mercat for a reason, not just a season!

Your Skills and Strengths:
• Demonstrable experience of social content creation in terms of copy, graphics and video across a
range of social media platforms within a professional background.
• Experience with the following software and platforms orsimilar is essential; Hootsuite, Canva, Adobe
Photoshop, Adobe Lightroom and DaVinci Resolve.
• Experience using an e-mail marketing platform such as MailChimp is desired.
• Detailed, passionate, and creatively ambitious.
• Professional standards of written, image, and video-led communications.
• A love for social media, trends, hashtags, innovations, and social best practices.
• Excellent organisational skills for time management and forward planning.
• Team player with strong communication and interpersonal skills.
• Experience of working within tourism would be beneficial.
• Friendly, energetic and helpful. Someone who thrives working in a team.
• Passion for high quality product and visitor experience.
• Commitment to be the best you can be.
• Sense of humour!

Main Duties and Responsibilities:
• Create, schedule, and monitor and report on performance of social media content across ourFacebook page, Groups, Instagram, YouTube and TikTok accounts that aligns with the wider marketing calendar, tone of voice, brand guidelines, and KPIs.
• Develop and manage an annual social media calendar that aligns with content pillars, seasonal themes, and wider organisational goals.
• Social media community management – respond to and engage with our visitors, business partners, influencers and charities on social media. Aim to build and encourage a community of advocates.
• Assist in influencer outreach and inviting relevant influencers to key tours / events.
• Respond to and keep up with emerging trends and themes on social, such as platform updates and social trends.
• Collaborate with Marketing Manager on optimising and testing post times, content styles, video length, and copy as is relevant for each platform.
• Support the Marketing Manager to produce compelling and consistent campaign creatives/artwork for our regular tour programme and special tours/events; copy, images, graphics, and video that reflects our storytelling experience.
• Support on webpage editing, develop the blog section of the brand website in terms of copywriting, content creation and SEO
• Support the Marketing Manager creation of new marketing photography and videography
• Support the Marketing Manager with the email strategy; planning, copywriting, development and implementation of email campaigns.
• Work with the Sales team and Marketing Manager to promote and convert sales of storytelling experiences and feature events.
• Reputation management and reporting – respond to guest reviews and consolidate feedback in monthly report.
• Share ideas on how to improve Mercat’s services, develop new business, and help drive the growth of Mercat in a positive, sustainable future as part of our dynamic team.

Details:
• Permanent role
• Part-time, 21hours
• Flexible working requests available from day 1 (e.g. condensed hours)
• Hybrid working with work-from-home options
• All IT equipment provided
• Monday–Friday working week
• 3-month probationary period
• We are a Living Wage and Living Hours employer

Learn more https://www.mercattours.com/why-mercat/vacancies/

Excited to join us but not sure you tick every box?
Don’t worry. We don’t do boxes!
Our promise to be an inclusive employer runs deep.

A Warm Welcome for Everyone
Mercat Tours promises to provide valued Living Wage jobs and make diversity, equity, and inclusion part of everything we do – from the team we nurture, the visitors we welcome and the history we share.
We are continually growing to fulfil our ‘why’ – to make meaningful connections that benefit everyone in an inclusive way for all.