Marketing & PR

Reports to: Marketing Manager
Salary: up to £28,000 (depending on experience)
Type: Full-time, permanent, on-site

About CODE Concepts:
CODE Concepts is a dynamic and ambitious hospitality and experiences group, dedicated to doing the basics brilliantly while constantly innovating. Built on the values of collaboration, excellence, innovation, and honesty, we pride ourselves on creating spaces and experiences that delight our guests and foster meaningful connections.

Our portfolio includes boutique hotels and urban hostels – CODE The Court and CODE The Loft in Edinburgh, which recently underwent a full rebrand and new website launch in November 2025. It also includes The Lost Close, one of Edinburgh’s hidden gem venue offering premium experience, including whisky and gin tastings. With exciting expansion plans, including a new boutique hotel in Edinburgh in 2027 and with further expansion outside of Scotland planned, we are growing our team and preparing an inspiring calendar of events and experiences across our properties. Joining CODE Concepts means becoming part of a creative, forward-thinking team that values storytelling, innovation, and excellence in everything we do.

Role Overview:
We are looking for a creative, proactive and tech-savvy Marketing Executive to join CODE Concepts marketing team. This role will support marketing activities across all our properties, including CODE The Court and CODE The Loft hotels, The Lost Close events & experiences, and our upcoming openings – a new boutique hotel in Edinburgh in Q1 2027 and a new property in London in 2026.

This is a dynamic, hands-on role combining content creation, social media management, design, marketing support, and brand promotion. The ideal candidate will use both creative thinking and AI tools to enhance productivity, generate ideas, and stay ahead of trends.

Please note that this position requires flexibility in working hours, including evenings and occasional weekends, to support and attend events, assist with on-site filming, and capture real-time content across our venues.

Key Responsibilities:

CONTENT CREATION
– Develop engaging visual and written content for Instagram, TikTok, Facebook, and LinkedIn for CODE Hotels and The Lost Close.
– Create and edit videos and graphics for social media, website, and promotional use.
– Write copy for newsletters, website updates, and blogs, ensuring SEO best practice.
– Use AI tools to assist with content ideation, drafting, editing, and scheduling.
– Ensure all content aligns with brand guidelines and reflects our storytelling approach.

SOCIAL MEDIA MANAGEMENT
– Schedule, post, and manage content across all social media channels.
– Monitor, respond to, and engage with messages, comments, and enquiries in a timely and professional manner.
– Stay up to date with trends, including emerging AI tools and platform updates, to continuously improve engagement and efficiency.

MARKETING ANALYSIS & REPORTING
– Support Marketing Manager to track and report on the performance of marketing activities, including social media metrics, website traffic, event sales, and email campaigns.
– Support the Marketing Manager with data analysis, reporting and insight generation.

MARKETING SUPPORT
– Assist the Marketing Manager with ad-hoc marketing tasks, including campaigns, events, PR, and partnership initiatives.
– Capture and document live events and experiences for marketing purposes.
– Maintain an organised content calendar and digital asset library.
– Support partnership initiatives, PR outreach, and local collaborations.

Requirements:
– 1–3 years of experience in marketing, content creation, or related fields.
– Creative mindset, proactive attitude, and willingness to learn.
– Comfortable using AI tools to improve efficiency and creativity.
– Strong writing, design, and visual storytelling skills.
– Proficiency in Canva and/or Adobe Creative Suite.
– Excellent eye for detail and ability to maintain consistency across all marketing materials.
– Excellent organisation, attention to detail, and ability to manage multiple projects.
– Time management and flexibility to work variable hours based on business needs.
– Familiarity with hospitality, tourism and/or events is a plus.

JOB PURPOSE

This is a fixed term role delivering communications activity for The National Lottery Heritage Fund supported Mackintosh Illuminated Project which runs from 2025 – 2029.

The Trust is the custodian of two of Charles Rennie Mackintosh and Margaret Macdonald’s most outstanding, publicly accessible places: The Hill House and Mackintosh at the Willow. Together, these sites welcome 280,000 visitors annually, promoting the cultural legacy of Mackintosh and engaging visitors with the life and works of two of Scotland’s most influential artists. The Mackintosh Illuminated Project will bring together these two properties in a joint engagement, communications and marketing and outreach programme to spotlight the design duo, sharing, celebrating and inspiring as many as possible with their creative genius and the beauty of their creations and create the foundation for a reappraisal of how Mackintosh and Macdonald are perceived and appreciated locally and internationally.

The post-holder will be the communications lead on Mackintosh Illuminated Project acting as the key link between the Project Director, other project leads, Operations Managers and staff at both sites and the Audiences & Support Directorate. The role will ensure that there is a planned and proactive programme of communications showcasing the development and progress of all aspects of the project as part of the Trust’s brand, marketing, communications and audience strategies. The postholder will collaborate with stakeholders across Trust supporting both local priorities and national organisational objectives, and external partners too.

The role is part of the Audiences & Support Directorate and there is flexibility in the role location. Frequent travel to Edinburgh, Glasgow and Helensburgh will be part of this role.

This role is suitable for internal secondment.
KEY RESPONSIBILITIES
1. Develop and deliver an integrated communications plan and content to generate support for the Mackintosh Illuminated Project among key audiences, supporters and stakeholders, contributing to the delivery of the project’s objectives, and ensuring that all funder recognition and publicity requirements are met.
2. Build a strong relationship with the Project Director, other project leads, including the Community Engagement Officer and Operations Managers and teams onsite to maintain an overview of the project, to develop ongoing communications and content ideas and to ensure a smooth flow of project information to colleagues within the Audiences & Support Directorate, attending meetings as relevant.
3. Contribute to the development of the Mackintosh at the Willow Growth Strategy working closely with the Destination Marketing Manager and the Head of Marketing and ensuring its alignment to brand, regional and national marketing strategies.
4. Working with the Communications and Content teams, lead on researching, developing and writing content which covers the Mackintosh Illuminated Project, including media releases and/or stories for the website.
5. Working with the Communications Team, pitch stories, issue press releases, manage and maintain media contacts and monitor and log the Trust’s media responses relating to the Mackintosh Illuminated Project.
6. Work with the Social Media Manager to plan relevant project social media activity, in line with the Trust’s social media strategy, ensuring that key Trust messages including membership and brand, are amplified including on relevant property channels.
7. Working with the Marketing Team to deliver marketing activity which drives awareness, visits, membership and other secondary spend at both properties.
8. Monitor, track and report on the impact of both of all communications and content activity, and provide reports as required for the project administration and fundraising colleagues, and external stakeholders.
9. Working with the Marketing Team, develop links with Mackintosh and tourism partners, relevant destination initiatives and tourism initiatives to position regional properties to national and international visitors, as appropriate.
10. Work with the Filming and Communication Managers to facilitate filming, media opportunities and VIP visits.
11. Coordinate a rolling programme of photography, film and audio assets across the properties in line with the Trust’s brand style.
12. Attend key meetings at the properties and in Audiences & Support Directorate to ensure an integrated approach across all regional marketing communications activity and in line with the Trust’s overall marketing, communications and audience strategies.

The Dundreggan Rewilding Centre will welcome an estimated 60,000 visitors each year by 2027, including a mix of day visitors, corporate groups, education groups, special interest groups and overnight guests staying at the on-site accommodation. The Visitor Engagement Coordinator will be part of the team responsible for leading those visitors on an immersive journey through Dundreggan, and often the first face visitors see on arrival.
The overall purpose of the role is to support the increase of visitor numbers, providing visitors with a high quality and memorable experiences. The role will be responsible for development and delivery of a targeted, market-led product range generating revenue while providing outstanding customer experience and encouraging repeat business. You will be responsible for creating the visitor journey from point of contact through visit and follow-up. This will include creating engaging content and sharing it across our social media channels; meeting and greeting visitors to help them plan their visit with a view to maximising sales of our tours and activities; managing stock/display and driving sales of our local and ethical gift range; encouraging visitors to become regular donors to Trees for Life.
The role will be accountable for: developing and promoting a distinctive range of products for key market sectors and overseeing the internal processes necessary to deliver these ensuring a high quality, memorable visitor experience.

Key liaisons
The role will be managed by the Rewilding Centre Director, work closely with both the Visitor Experience & Operations Supervisor and Events & Experiences Guide and have strong relationships with the operations and hospitality teams, especially the Operations Manager and Business Operations Coordinator. The Trees for Life marketing and fundraising team will be important to liaise with, while developing relationships and rapport with contractors who provide bespoke visitor experiences will be vital.

Key responsibilities

● Work closely with the on-site team, external agencies, suppliers and partners, to ensure high-quality visitor experience and to maximize sales opportunities
● Develop, in collaboration with VE and Operations teams, new products- activities, events, attractions and programmes that are market-led, data driven and commercially appealing to target audiences
● Monitor customer and market trends to inform future strategies and identify new opportunities for visitor engagement
● Contribute to the development of the Centre’s marketing strategy, identifying appropriate distribution channels for products
● Coordinate the delivery of visitor products and their marketing strategy:
o Create and manage compelling content for social media, website, paid advertising across multiple channels
o Create or source marketing materials such as ads, brochures, posters and sales collateral
o Ensure photography is current by delegating or contracting photography duties based on programme of events and activities
o Maintain a database of marketing materials, including photography, suppliers and contacts
o Collaborate with the Trees for Life marketing team to coordinate cross-platform sharing for maximum impact
o Work with Trees for Life fundraising team to develop visitor journeys that encourage long term support for rewilding, ensuring on-site donation asks are consistent, appropriate and well-integrated into the journey
o Provide visitor insights and feedback to inform broader organisational marketing and fundraising strategies
● Maintain the booking/ticketing system and website with latest activities, events, pricing, etc., with support from the Business Operations Coordinator
● Oversee the welcome area, either covering or arranging for cover during all business hours
● Occasional delivery of visitor experience, serving as a guide or lead for any number of activities within the visitor programme
● Work with clients/visitors to understand their needs and help plan and execute experiences for them, in collaboration with VE Supervisor and Events & Experience Guide
● Build relationships and liaise with external suppliers and partners who can help deliver unique and profitable guest experiences
● Collect and analyse visitor feedback and provide recommendations to ensure objectives are being met and guest experience continually improved

Person specification

The successful candidate for the role will be able to demonstrate:
● Business Acumen: ability to identify opportunities for generating revenue- an entrepreneurial outlook
● Relevant Industry Background: proven experience engaging with customers within the travel, tourism or visitor attraction sector(s)
● Communication Skills: strong copywriting, content creation, social media and digital marketing skills are essential
● Relationship Building: excellent interpersonal skills to build strong relationships with internal teams, suppliers/partners and the public
● Analysis: ability to use data to understand customers and measure marketing effectiveness
● Creative and Strategic Thinking ability to brainstorm innovative engagement ideas and deliver solutions that meet business objectives
● Attention to Detail: when coordinating projects, creating materials and ensuring consistency across branding, messaging and visitor engagement.

Knowledge and experience
Essential:
● Degree or equivalent experience in tourism and/or events management
● Proven track record of delivering successful events and/or engagement campaigns for events and/or products
● Excellent knowledge of website and social media supervision
● Proficiency in Google and Microsoft software applications
● Ability to learn new software quickly

Desirable:
● Experience delivering and helping to develop strategic marketing plans for products and experiences
● Sales or sales support experience in an attraction or event environment
● Website and social media analytics knowledge
● Gaelic speaker – desired

Personal attributes
● Proactive and self-motivated approach to getting work done
● Comfortable with a degree of autonomy in their role
● Problem solver and strategic thinker
● Reliable
● Positive attitude
● Committed to the ethos and values of Trees for Life

Skills and competencies
● Excellent communication skills to enable effective dialogue with visitors and colleagues
● Knowledge of marketing trends and best practices within the tourism or events industries
● Familiarity or proficiency in software and tools (e.g. CRM systems, social media management platforms) and/or event management software (booking, ticketing, EPOS)
● High level of organisation
● Ability to prioritise workload and adapt to the dynamic needs of a tourism business
● Calmness under pressure, able to perform well and remain professional
● Enthusiastic, with a willingness to learn new skills and a commitment to continuous personal development
● Ability to work within a team or independently, depending on business needs
● Flexibility to adhere to varied working patterns as needed

Working conditions and special demands
● The role will require rota working along with weekends and bank holidays.
● Due to the location of the Rewilding Centre, a full and valid driving licence is essential.
● Due to the nature and seasonality of the business, most annual leave may need to be taken in the quieter times during the year.