Marketing & PR

Stirling Council are delighted to be recruiting for a Marketing Assistant to join the Culture, Events and Tourism Team.

As well as offering support with traditional marketing activity, the main purpose and objectives of the role will be to develop engaging content for Stirling Councils venues (the National Wallace Monument, Albert Halls and Tolbooth), promoting Stirling locally, nationally and internationally as a world class events, business, and tourism location.

A key focus is maximising the venues online presence through digital channels, including website, apps, blog, social media, search marketing & email marketing with a view to growing visitor numbers and generating ticket sales across all venues. Including the promotion of the retail and food offers and supporting the development of the exclusive hire offer across all venues.

This role will offer the opportunity to work across the Cultural Venues 60% (Wed-Fri), with the remaining 40% to work across National Wallace Monument and events. You will also be involved in marketing Stirling as a destination and support the promotion of the area and its tourism, events and culture.

If you’ve got the right skills for the job we want to hear from you. We encourage applications from the right candidates regardless of age (restrictions apply to Modern Apprenticeships), disability, gender identity, sexual orientation, religion, belief or race.

This is a full time, fixed term contract until 30th September 2027.

This is a rare and exciting opportunity to play a key part in the success of a brand new visitor attraction.

The successful candidate will lead the development and delivery of a multichannel sales and marketing plan for The Inverness Castle Experience – promoting the attraction, events, commercial opportunities and product range, with a particular focus on maximising potential revenue.

The role features as part of the wider High Life Highland (HLH) corporate Marketing and Engagement Team, however, the primary aim will be to lead sales and marketing for the Inverness Castle Experience and HLH visitor attractions, promoting to local, national and international markets.

Establishing and maintaining positive working relationships with the travel trade will be an important aspect of the role, to promote visits, generate income, manage group visits and support the objective of increasing the number and duration of visits to The Inverness Castle Experience and the wider Highland region.

If you are driven by building positive sales and marketing relationships, have an ability for spotting opportunities to maximise income, and motivated at the prospect of supporting the success of an incredible visitor experience in the beautiful Highlands of Scotland, then we want to hear from you!