Marketing & PR

JOB DESCRIPTION AND PERSON SPECIFICATION

Post Title: Marketing & Communications Assistant
Directorate: Business Services
Reporting to: Senior Marketing Officer

Job Purpose:
1. Responsible for the accurate and timely implementation of marketing activities in line with service plans across multiple services.

2. Responsible for supporting the Marketing team in administration, reporting and project delivery.

Responsibilities:
1. Contribute to the development and execution of marketing programs from start to finish, supporting Manager and Officers and driving collaboration across services.
2. Dealing with a range of internal and external stakeholders, to have responsibility for implementing identified marketing activations/projects.
3. Support Manager and Officers to keep, create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies.
4. To set up and manage Eventbrite activities for identified projects.
5. Manage, coordinate and support projects with external marketing support providers e.g. designers, web developers or media relations support.
6. To support and contribute to the implementation of effective digital social media campaigns to drive engagement and revenues; including Facebook, Twitter, Instagram, Google Ads and Analytics.
7. To monitor and manage customer enquiries or comments, including the monitoring and replying to customer queries across social media platforms.
8. To update, support and contribute to the daily management of the website using content management systems (CMS).
9. To support Manager and Officers in the administration to raise requisitions and purchase orders.
10. To support Manager and Officers in marketing administration and record keeping.

Other details:
Requirement to work out of hours or weekends – not normally
Requirement for PVG/Disclosure check – no

Eden Scott is delighted to be working with The National Trust for Scotland, an independent charity set up in 1931 for the preservation and conservation of natural and human heritage that is significant to Scotland and the world. The Trust has become Scotland’s largest membership organisation, they’re supported by more than 320,000 members and are funded largely by donations and are a leader in conserving and promoting the nation’s treasured places and collections so that they can be enjoyed by present and future generations.

They are immediately seeking an experienced PR/Media Relations professional to join the Communications Team on fixed term appointment until February 2023. The role is 5 days per week but candidates wishing to work 4 days per week will be considered. The role is home based in Scotland.

The role will be part of the charity’s small and busy Communications Team to help deliver external communication activities that support the charity’s vision, objectives and brand. 2022 is an important year for them, as they have completed several major capital projects, celebrate a significant birthday and work on their new 10 year strategy. This role will be involved in creating content that touches on all of this, for a wide range of audiences, using their own and external channels.

The main focus of this role is storytelling to a B2C audience.

Key responsibilities:

Working with colleagues across the organisation and particularly in the fundraising directorate to deliver a programme of communications activity that supports their campaign, particularly in providing content for media partnerships, and finding opportunities to extend the reach through earned media.

Working with inhouse and agency colleagues, create and deliver on brand and on message content for use on their and external channels which promotes their major upcoming projects at key sites and supports the charity’s objectives for each of these sites.

Key skills and experience required:

Experience in PR

Experience in Media Relations

A creative approach to storytelling, B2C

Proven verbal and written communications skills

Competence in using Microsoft Office packages

Experience in using web and digital-based channels

Good teamwork skills

A proactive approach to problem-solving

Demonstrably high levels of interpersonal skills and confidence in dealing with a wide range of stakeholders

Desirable

Copywriting or corporate writing experience

Experience of filming or video-editing

Experience of supporting a fundraising team with copy

The salary is £28,644 – £31,523 pro-rata.

Eden Scott are dealing exclusively with the Trust on this vacancy so to be considered for this exciting opportunity with a truly unique and best in class employer, please submit your CV online and for an informal chat or to receive the full role information pack and job description please email or call Sally on 07776 662506.

Eden Scott is delighted to be working with the National Trust for Scotland, a charity established in 1931, to provide access and enjoyment to the properties, places and collections in its care. They also exist to protect what they look after for future generations to enjoy; and increasingly they are keen to act as a strong conservation voice for heritage and climate change response across Scotland.

An exciting opportunity has arisen to join the team at the Trust as Communications Manager on a fixed term basis for 12 months with potential to go permanent.

The Communications Manager will join the charity’s small and busy Communications Team on a fixed-term basis to manage and help deliver external and internal communication activities that support their charity’s vision, objectives and brand. 2022 is an important year for the Trust, as they begin implementing their ten-year strategy, Nature, Beauty & Heritage for Everyone.
The existing Head of Communications is to act as interim Director of Customer & Cause (the department in which Communications is located alongside our Fundraising, Membership and Marketing Teams), and in turn the existing Communications Manager will take over as interim Head of Communications. The postholder will therefore assume the Communications Manager’s role in order to enable her to focus on her new responsibilities.
The specific purpose of the role is to deliver a planned programme of communications to the media and the Trust’s many external and internal stakeholders with a view to delivering high levels of coverage, thus inspiring visitors, members, supporters and their workforce. You’ll work with their external Public Relations agency partner and on your own initiative to develop communication plans that will enhance the reputation of the Trust and promote its work and the benefits it brings to Scotland.

Key responsibilities of the role:

• Line management of a Communications Officer (Internal Communications) and a Communications Executive (Fixed Term)
• Working with colleagues across Trust and particularly in the Customer & Cause directorate to manage and deliver communications plans and activity that supports the Trust’s strategic objectives.
• Working with inhouse and agency colleagues, create and deliver on brand and on message content for use on Trust and external channels which promotes the work of the Trust.
• Building and managing relationships with key media contacts to maximise positive coverage of Trust stories.
• Working across the customer and cause directorate to develop engaging communication plans as part of national campaigns for fundraising, membership or visitors.
• Developing a plan of engaging internal communications to promote a positive working environment for staff and keeping them informed of developments across the Trust.
• You’ll support the National Trust for Scotland’s properties, regions and departments in developing their own communication activities, ensuring that they don’t clash with national activity and are within the agreed guidelines.
• You’ll ensure the at Trust maintains a and effective and timeous response to media enquiries, including on an out of hours basis.
• Providing advice and support to senior managers and Trustees on media and reputational issues.

Key skills and experience required:

• Demonstrable expertise in media management and a network of media contacts.
• Experience of delivering successful communications strategies
• Exposure in voluntary or public sector environment in a communications role
• Understanding of the political environmental and social context of the National Trust for Scotland
• Accomplished communicator both written and oral.
• A proactive approach with problem solving skills and a keenness to push the boundaries
• Strong team working skills.

This role offers an excellent competitive salary within a range of £36,523 to £40,238 per annum plus significant company benefits.

Eden Scott are dealing exclusively with the Trust on this vacancy so to be considered for this exciting opportunity with a truly unique and best in class employer, please submit your CV online clearly stating salary expectation or to sally.rae@edenscott.com and for an informal chat or to receive the full role information pack and job description please email or call Sally on 07776 662506.

Closing date for applications 5.00pm Wednesday 13th July 2022.

Please see link for full job description.

Musselburgh Racecourse is one of the UK’s most progressive racecourses, and one of Edinburgh’s leading hospitality and entertainment venues with 5 Star Visit Scotland accreditation.

Musselburgh Racecourse are seeking someone with a strong background in digital marketing to join the Musselburgh Racecourse team, focusing on social media, digital innovation, content creation and a flair for creativity.

Do you have a passion for all things digital including social media platforms, e-newsletter systems and keep up to date with all the latest digital innovations? Are you a self-starter with the drive and ambition to meet the objectives of all projects within a fast pace and busy environment? If so, this role might be for you.

You will have:
• Lots of creative ideas
• A passion for all things digital and a strong desire to learn, contribute and innovate
• Create and inspire content creation
• Strong writing skills
• Fantastic attention to detail
• A ‘roll your sleeves up’ attitude
• Know how to run paid social media campaigns – or be willing to learn
• Excellent administration and organisation skills

A formal marketing qualification or a minimum of two years’ experience in a similar role will be helpful. You should have excellent IT, communication and inter-personal skills, a very good telephone manner, strong customer service and the ability to organise and prioritise your workload using your own initiative.

If you’re interested in this role, please send your C.V to enquiries@musselburgh-racecourse.co.uk.
Salary: £21-25k pa.
Benefits: Company Pension, 30 Days AL and TOIL for weekend racedays
Closing date: 24th June 2022
No agency enquiries please.

JOB PURPOSE

The Customer & Cause team exists to inspire visits to our places across Scotland, grow membership and drive donations to support our work. This role supports and delivers marketing activity to help the Customer & Cause Directorate and the wider Trust achieve its key objectives.
KEY RESPONSIBILITIES AND ACCOUNTABILITIES

1. Assist Marketing Managers to develop and deliver marketing plans and tactics to increase visitor and member numbers and meet Customer & Cause objectives.
2. Assist in developing appropriate marketing messaging and collateral in support of agreed marketing plans, tactics and other activity.
3. Build and maintain strong relationships with property teams and other Directorates to keep up to date with developments, needs and opportunities.
4. Deliver compelling content/promotion of properties in national, regional, and local tourism publications and websites and manage property listing with partners such as VisitScotland
5. Support planning and delivery of property event marketing across the season, including Easter, Halloween and Christmas
6. Plan and deliver paid marketing activity for cross-functional teams (i.e., Retail, Fundraising, Property teams, Hospitality etc.)
7. Plan and deliver regular email communications to members and leads
8. Identify ad hoc opportunities to enhance marketing activity across the marketing team, more widely within Customer & Cause and throughout the Trust
9. Monitor, track and report on results of campaign activity across the Marketing team
10. Maintain and enhance good working relationships with external partners on promotional activity for properties (e.g., Discover Scottish Gardens, Gardeners World, Scotrail etc.)
The current duties of this job do/ do not require a criminal records (Disclosure Scotland) check to be carried out.
REQUIRED QUALIFICATIONS, SKILLS, EXPERIENCE & KNOWLEDGE

Qualifications

Essential
• A relevant degree or Marketing-specific qualification or equivalent experience
Experience

Essential
• Knowledge of the complete marketing mix and understanding of marketing planning.
• Understanding of above and below the line marketing tools with an eye to future marketing approaches.
• Understanding of different audiences and how to successfully engage with them.
• Good teamwork skills
• Creative and collaborative
• A proactive approach with problem solving skills
• Demonstrable high levels of interpersonal and communication skills and confidence in dealing with a wide range of stakeholders
• Demonstrable experience of the Trust’s core Values (brave, caring, curious, inclusive, vibrant)
• Competent user of Microsoft Office products
• Ability to manage time efficiently and effectively in an environment of changing priorities.
• A current valid driving licence

BRAND MANAGER opportunity!

Due to some internal transfers, we now have a really exciting opportunity for an experienced Brand Manager to join our malt whisky team! 🥃

You will become the new custodian of one of our prestige core malt brands, inheriting a legacy from exceptional professionals who have gone before you in a similar brand management role. As our new Brand Manager, you will be balancing heritage and commercial outputs, whilst harnessing your own exceptional brand experience and pedigree, in order to seek ongoing growth opportunities and evolve the brand in line with its core ethos and essence.

So if you are an experienced brand manager, ideally within the whisky sector and are looking for a new opportunity to become part of our history and heritage, whilst making your own mark, then you should take a further look!

Please visit our recruitment portal where you can find out a bit more about this opportunity, and where you can then apply direct

https://www.cloudonlinerecruitment.co.uk/ianmacleoddistillers/VacancyDetails.aspx?FromSearch=True&MenuID=tN4miIfKIGk=&VacancyID=147

***no agency contact***

Eden Scott is delighted to be working in partnership with Ian Macleod Distillers Ltd… ‘An international, entrepreneurial, brand-led, successful, sustainable and respected, family business’

They own some of the world’s best loved brands such as Glengoyne, Tamdhu, Rosebank and Edinburgh Gin and are a fourth generation family owned and managed whisky and spirits business operating across the UK and internationally.

They are producers of multi award winning premium whisky and gin with many other whiskies and spirits as part of their portfolio. Crafting Spirits With Passion, is what they do best… not only are they producers of exquisite brands, but they are also distributors and suppliers in B2B and B2C channels. They are a brand led, successful family business with their spirits (people and brands), at their very core. Driven by passion, enthusiasm and solid business values, they are now expanding their B2C offering and continuing to invest in each of their brand homes (visitor centres) as their brands continue to evolve and grow.

Their visitor centres are currently in Glasgow (Glengoyne) and Edinburgh (Edinburgh Gin) and they have consistently been rated on Trip Advisor as part of Scotland’s top rated tourist attractions! Their teams already deliver some of the finest distillery tours and tastings in the country and provide truly engaging and world class visitor experiences.
 
They have a new distillery and visitor centre opening in Falkirk (Rosebank) and a brand new city centre Edinburgh Gin distillery and visitor centre coming soon!

An exciting opportunity has now arisen for a dynamic and experienced sales & marketing professional to join Ian Macleod Distillers in a newly created role, that of Head of Sales & Marketing for their Rosebank and Glengoyne visitor centres.

This role plays a pivotal part in the Brand Homes Team and drives and implements the sales strategy and delivers the business sales targets for these visitor centres. The position will be responsible for annual sales targets achieved through provision of world class, on-Brand experiences, events and retail at their distillery and in-house retail store, attracting the ideal consumer with which to instigate and nurture long term, profitable relationships with their whisky brands and their home

Key activities include:

Strategic oversight of Brand Homes Sales, Marketing and Events
Lead the Sales, Marketing and Events team with ambitious commercial plans across multiple sectors. Setting clear team and individual KPIs
Research, plan and implement an annual BH Sales, Marketing and Communications plan, which feeds into the wider Visitor centres sales and marketing plan
Responsible for the Sales and Marketing budget.
Responsible for sales plans, trade shows, MICE business & HNWI’s.
Liaise with Sales and Marketing Manager for their Edinburgh Gin visitor centre to ensure a coordinated approach to the trade
Manage relationships, pricing and contracts with travel trade (DMCs, Event Organisers, Travel agents, Tour Series Partners and Online Tour Operators)
Lead the process of responding to and managing venue enquires and pro-actively cultivating new sales leads.
Manage and inspire Marketing Executive for the two sites including one to one coaching.
Foster best practise culture across the team, ensuring positive attitude and personal accountability
Lead business development through researching and developing a pipeline of key targets and ensure that it is maintained.
Work closely and collaboratively with BH Operations, Marketing Executives, and the Glengoyne and Rosebank Brand teams to create on-Brand, profitable distillery experiences
Analyse customer to customer profitability, ensuring best use of distillery facilities and time slots
Oversee relationship with Visit Scotland advertising opportunities, FAM trips, journalist/blogger engagement and membership of relevant steering group(s)
Work closely and collaboratively with Group Operations Manager to ensure alignment on quality, guest fulfilment etc
Work with BH Director and Brand team on launch plans for the Rosebank Distillery
Liaise with BH Director and IMD CRM lead to develop CRM system that makes best possible use of BH data stream
Leverage CRM (B2B and B2C) on an ongoing basis, culturally embed and champion across Brand Homes
Continually update Industry & product knowledge

Key skills required:

We are seeking the very best sales & marketing expert in this field in the Edinburgh area with relevant client contacts and proven track record in tourism
Strong Knowledge of the tourism, MICE sectors and travel trade.

Excellent salary above industry average indicative of the calibre of candidate they seek with significant and generous company benefits.
 
Eden Scott is working exclusively with Ian Macleod Distillers Ltd so to be considered for this exciting opportunity with a truly unique and best in class employer, please submit your CV online and for an informal chat or to receive the full role information pack and job description please call Sally on 07776 662506.
 
Closing date for applications 12.00noon Friday 1st July.

An exciting opportunity has arisen for a Marketing and Events Executive to join Belhaven Brewery where you’ll help provide marketing support and compelling events – directly and through 3rd parties – that contribute to our brand and revenue ambitions.

The role reports to the Marketing Controller / Brand Manager and combines working at the brewery, from home and at event locations so naturally includes some weekend and / or out of hours working.

Key responsibilities
Event organisation from research, planning, liaison and development to implementation includes organisation of the Belhaven Horse Box
To deliver activities on time and within allocated budgets often working to tight dealdines maintain strong communications with the commercial, technical service and brewing teams to ensure successful events and activations
To help with event follow up, debrief alongside the measurement and evaluation of activities
To support Brand Manager with content creation, including writing blogs, case studies, newsletters, social media and other marketing communications material
To create an event calendar for our own venue – The Monks Retreat, and assist in opening of our Secret Garden
Assist the Belhaven Visitor Experience Team with marketing activities and administrative tasks
To act as an ambassador for Belhaven at all times

About You….
A qualification in marketing and events/shows management ideally with some practical experience
Great communication – telephone manner, email and face-to-face – and teamwork skills
Can-do attitude with high attention to detail

Desirable skills include – Budget management, Photoshop/premiere pro, Social media experience, Commercial and business awareness, Visitor centre or similar experience e.g. bar, waitstaff, guide.

The close date for applications is Monday 6th June.

Who are we?

At Greene King we are proud to be the country’s leading pub retailer and brewer, running over 3000 pubs, restaurants and hotels in towns, villages and high streets across the England, Wales & Scotland.

What’s it like to work with us?

It’s our people that make us an incredible place to work. We have been through some changes, everything we do is underpinned by giving our teams the freedom to be themselves and own their success.

We care about embracing individuality and each other – Our pubs, Our environment, Our community and Our customers are the heart of Our Greene King.

We take ownership and give freedom to succeed – You will make great things happen and own the outcome, we encourage you to embrace and unleash your potential by thinking differently and doing the right thing.

We win, learn and celebrate together – Be ready to learn to learn from your mistakes but also to win and celebrate success as an individual and with your team

What you can expect from us ?
Competitive salary and pension contribution scheme
Private medical insurance
Up to 33% discount across all our sites for you and your friends and family
33 days holiday (including bank holidays) and the opportunity to buy additional days.
Free onsite parking
An employee advice and guidance service and the healthcare service, Best Doctors.
As one of the industry’s leading apprenticeship providers, we can offer training and development at any stage of your career, whatever step you decide to take

If this sounds like it could be you, then please apply!

£18,600 – £23,000 depending on experience

Dalkeith Country Park is a truly special place. Just a few miles from Edinburgh, it’s home to Fort Douglas adventure playground and Restoration Yard, set in a beautiful 1,000-acre country estate. With over 300 years of history, a 700 year-old oak wood and miles of waymarked trails, visitors can enjoy exploring the park before a delicious meal in our restaurant, The Kitchen, or a browse around our wonderfully eclectic retail store. You’ll also find our Wellbeing Studio offering yoga and fitness classes.

As Digital Marketing Assistant you will join our Marketing team primarily focusing on social media working in a fast paced and busy environment. You will create content on Restoration Yard and Dalkeith Country Park’s social media accounts, update and maintain the company websites, assist with e-newsletter campaigns and update external promotional sites.

• Do you have a passion for all things social media and knowledge of WordPress, social media platforms and e-newsletter systems?
• Can you demonstrate a creative flair with the ability to produce quality copy, photography and videography ?
• Are you organised with excellent administration skills and strong written communication skills?

Part-time working can be considered. Candidates should be proficient with the Office 365 suite of packages. Ideally, candidates will have a formal marketing qualification or a min of 2 years’ experience in a similar role, however, this is not essential and we would equally welcome applications from enthusiastic graduates who can demonstrate some experience in this field and are keen to gain experience in a supportive environment.

Interested? To apply, please email your CV and a covering letter to recruitment@dalkeithcountrypark.co.uk. If you are interested in part-time hours please include details of your availability in your covering letter.

The closing date is 25 May.

Please view our Privacy Policy at http://www.dalkeithcountrypark.co.uk/privacy/

The Scottish Crannog Centre is looking for a marketing officer to join their team, to devise and deliver an innovative marketing strategy as part of the museum development.

Job purpose and key responsibilities:
• To devise and deliver a new marketing strategy to support the relocation of The Scottish Crannog Centre to its new site at Dalerb.
• To identify media opportunities in order to promote the Dalerb development project. Capturing and disseminating the development progress.
• To deliver marketing and media campaigns for current site activity and event programme.
• To deliver the transition from hard copy marketing and advertising to a paper-less model.

The successful applicant will connect to our Vision to be a national treasure loved and admired by all with social justice at its heart. They will manifest our values of being aspirational, listening, sharing, work, collaboration, ability to dream and togetherness.

The Crannog Centre supports a diverse team of talented and passionate individuals of all abilities and backgrounds. They are a Fair Work Employer, part of the Young Person’s Guarantee, and a Disability Confident Employer.

Contract details:
Normal hours of work are 9.00-17.30. Additional or fewer hours by arrangement, including during the winter.

Based at:
The Scottish Crannog Centre (Kenmore, Loch Tay) and away from the office as agreed with the Managing Director. Own transport essential.

Experience:
Have knowledge of and experience in digital marketing and developing an online presence through various channels/modes of communication.

To Apply:
Please send a CV and cover letter to Mike Benson, Managing Director: mikeb@crannog.co.uk.
Use your cover letter to introduce yourself, why you think you are the right person for the post, and to inspire us with some of your ideas for the position.

Development Project:
The Scottish Crannog Centre is in the process of moving to a much larger museum site at Dalerb, on the opposite side of loch Tay to the current site. This move will involve the reconstruction of a new Iron Age Crannog, the creation of an Iron Age village, and a new museum, café and shop. Dalerb will become Scotland’s most sustainable museum and the Marketing Officer will work with the rest of the management team to embed this vision and our ethos into the Scottish Crannog Centre’s transfer to the Dalerb site.

The project is built upon over 20 years of the Scottish Crannog Centre’s previous success as a Visit Scotland 5* visitor attraction. In the past four years, we have repositioned the centre to be development-ready by securing the collection, refurbishing the museum, and working alongside our communities to bring stories of Scottish crannogs to many different people in many different ways. Furthermore, we have shifted our perspective and now operate as a diverse community of learning that celebrates equality and equity. We believe that this approach expounds our values and best helps us to connect to the prehistoric crannog dwellers of 2,500 years ago.

The objectives of the Dalerb development project are to:
• To secure the long-term future of the Scottish Crannog Centre.
• To care for, interpret and research our collection, using academic rigour, immersive engagement and best practice.
• To create an organisation with lived values, strong governance and democratic decision making; one that is diverse, reflective and has a “can-do” attitude.
• To grow and nourish the 21st century Crannog Community through meaningful relationships, co-production, and skills exchange.
• Through our work, and the way we work, to be an organisation that people want to support and an organisation with HEFT – one that is built on resilience and trust.
• To realise our vision through the Dalerb project.
• To develop a site that sits in its locality, aware of its environment and with a need to be a beacon of sustainability, an integral part of the stunning landscape that is Loch Tay. This is where we will tell how the Early Iron Age crannog dwellers made the most of the world around them and how we will do the same in a sustainable, ecological way.