Marketing & PR

The Content Manager leads the development of content to engage audiences and maximise commercial income, strategically developing owned digital channels to reach audience development and income generation goals.

Role Profile
This is a fantastic opportunity to shape editorial, content and social media strategy at an exciting point in the museum’s development, as we embed our new 5-year Vision, Mission and strategic objectives.

You’ll be a passionate storyteller, content creator and adept social media marketer, a natural-born creative with an obsession for content, design and analytics.

Duties and Responsibilities
Research, produce and commission rich digital content for a diverse and ambitious range of campaigns to amplify V&A Dundee’s profile and engage audiences in imaginative and creative ways, including:
Producing and editing video, audio, text, images, graphics for use across owned and paid digital media channels. 
Developing high-profile digital content for our own and partner channels, giving voice to designers and project participants, clearly positioning V&A Dundee as Scotland’s design champion.
Working with the Philanthropy and Partnerships team to produce engaging digital assets that tell the V&A Dundee story to attract and retain support from corporates, members, trusts and foundations and individuals.
Support the delivery of the museum’s Editorial Strategy, including high impact social media, online, in-museum and broadcast content to deliver V&A Dundee’s vision, mission and strategic objectives
Be a champion for equality, diversity and inclusion across content and partnerships
Play a key role in the museum’s dedicated Decolonisation group, ensuring the stories we tell and voices we feature are truly representative across society
Shape, develop and deliver a strategic digital content plan to support the museum’s refreshed vision
Set goals for the development of owned channels in alignment with strategic growth objectives
Grow and manage the museum’s influencer community and dedicated outreach plans, providing market intelligence and insight to drive content development with partners, platforms and influencers.
Monitor and evaluate digital performance against KPIs and provide weekly analysis and optimization recommendations.
Co-ordinate and project manage mass-audience, large-scale, collaborative projects involving internal and external partners, identifying and managing resources and risks. 
Play a key role in developing our approach to smart commissioning and the effective allocation of resources across teams, facilitating communication to ensure stories from across the museum are highlighted
Manage budgets for digital projects. 
Create and optimise webpages to enhance the visitor journey, build brand awareness and drive ticket sales
Support and advise on SEO including keyword research and optimization; maintaining and building high-quality backlinks and strategies to improve our back-end structure and domain authority.
Support the Social and Marketing Producer in managing V&A Dundee’s social media channels and content calendar
Be available out-of-hours to undertake planned activity or to respond to digital issues on an occasional basis. 
Any other duties determined to be reasonable for this position. 

Personal Specification
Essential

Highly skilled in content creation, from filming and editing to crafting compelling website copy, beautifully designed triptychs and engaging reels.
Ability to analyse, interpret and report on analytics, audience research and associated data to optimise campaigns, improve user experience and deliver to KPIs.
Experience of developing a website, social media channels and associated platforms within brand guidelines for a large, public-facing organisation supported by a range of internal and/or external contributors/suppliers. 
In-depth and up-to-date knowledge of digital media and emerging technology, particularly in relation to mobile, social media and online participation. 
Understanding of web authoring tools including the basics of HTML, with familiarity of online usability and accessibility standards. 
Advanced editing skills, both text and rich media, and extensive experience of maintaining a blog and/or social media profile(s). 
A strong eye for design with experience of managing design-orientated projects. 
Highly organised, with ability to self-plan and prioritise workload. 
Self-motivated, proactive and willingness to go the extra mile. 
Relevant degree or equivalent significant experience. 

Desirable
Experience of working with film/TV production companies
Knowledge of digital media in cultural environments to enable marketing, learning, access, income generation and fundraising. 
Knowledge of digital delivery to specialist audiences in learning or creative environments. 
Excellent contacts and the ability to generate content and broadcast partnerships with third parties
Experience of seeking opportunities for external collaboration and content partnership projects including negotiation and securing funding.

Deadline for applications: no later than 17.00, 16 May 2022.

This is a full-time position, working 37.5 hours per week working in a hybrid flexible environment with a mixture of home working and working from our museum in Dundee. We offer a generous package including 38 days holiday, pension scheme, company sick pay, entry to V&A Dundee paid exhibitions and many more discounts and benefits.

We are an equal opportunity employer and encourage applications from everyone and do not discriminate on the basis of race, religion, gender, sexual orientation, age, marital status, disability or any other protected characteristics.

The Audiences and Media Assistant provides essential hands- on support across marketing, digital, press, analytics and social media to ensure the smooth delivery and monitoring of integrated campaigns which build the profile of V&A Dundee and drive visits to the museum, exhibitions, events, retail and food & beverage, supporting income generation.

This post will also provide administrative support to the Audiences and Media Director including financial reporting.

Role Profile

This broad range of support requires a confident all-rounder who thrives on moving between disciplines from design and budgets to analytics and visitor enquiries on a daily basis.

Duties and Responsibilities

Assist with the development, delivery and distribution of a broad range of marketing collateral including print, online marketing, sales promotions, partner.
Support the social team in running the museum’s social media channels, specifically daily monitoring of the Sprout inbox, responding to direct mail enquiries and flagging/escalating any potential issues.
Analyse, prepare and share regular reports on audiences, marketing, digital and sales performance including the museum tracking survey, digital analytics and box office data to inform planning.
Support the press office with a range of work, including working with colleagues at exhibition launches, photo calls and filming.
Assisting with CRM administration.
Co-ordinate day to day onsite signage.
Co-ordinate print delivery and distribution, including museum guides and visitor information, working with external printers and print distribution suppliers including onsite distribution.
Co-ordinate and assist in the delivery of audience events which support marketing and tourism objectives.
Co-ordinate the delivery and supply of images and marketing assets, working with designers and external agencies.
Assist the Audiences and Media Director with administration, including organising meetings, preparing materials such as PowerPoint presentations, and following up on action points.
Under the direction of the Audiences and Media Director, manage the day-to-day administration of the department budget, including issuing purchase orders, paying invoices, managing expenses and reconciling budgets.
Be available out-of-hours to undertake planned activity on an occasional basis.
Any other duties determined to be reasonable for this position.

Personal Specification

Essential
Clear communication skills. Strong administration skills
Ability to work with designers and print suppliers to produce in-museum signage and collateral.
Ability to interpret and report on audience data, research reports and ticketing figures.
Ability to manage priorities and work to deadlines.

Desirable
Practical experience of developing audience-targeted print and a strong eye for design.
Experience of budget administration
Experience of web analytics, social media management tools, database management, presentations and email marketing tools.
Understanding of audience segmentation in relation to marketing
Practical experience of image/film licensing and setting up partner promotions
Interest in design, culture, museums and the arts

Deadline for applications: no later than 17.00, 16 May 2022.

This is a full-time position, working 37.5 hours per week working in a hybrid flexible environment with a mixture of home working and working from our museum in Dundee. We offer a generous package including 38 days holiday, pension scheme, company sick pay, entry to V&A Dundee paid exhibitions and many more discounts and benefits.

We are an equal opportunity employer and encourage applications from everyone and do not discriminate on the basis of race, religion, gender, sexual orientation, age, marital status, disability or any other protected characteristics.

Thank you for your interest in the post of Marketing Executive with Historic Environment Scotland, based at Longmore House. This is a permanent and pensionable appointment.

As Marketing Executive, you will focus on delivering targeted marketing campaigns and
activity to drive our visitor business and promote our membership product.

The Marketing Team reports to the Head of Sales & Marketing and is part of the Marketing & Engagement Directorate. The Directorate is accountable for developing the strategy for our external communications, brand, marketing, visitor engagement and commercial activity with a wide remit covering our properties, collections and wider organisational activities.

The Marketing team is responsible for managing all marketing activity across the
organisation with a major focus on our visitor business and associated products and services and other commercial areas of business. The post holder will be part of a team of 3 other Executives supported by a Coordinator and will be responsible for working with teams in the directorate to support income generating activity including but not restricted to Historic Scotland membership. A key element is also to work across the organisation and plan marketing activity to support our wider activity and objectives.

Thank you for your interest in the post of Marketing Executive with Historic Environment Scotland. This post is based at Longmore House but there is an opportunity for hybrid working. This is a fixed term pensionable appointment for
an initial period of 9 months with possible of extension or conversion to a permanent role.

This is a new post created as a result of an organisational restructure. The role of Marketing Executive is to work with the Marketing Manager to deliver targeted marketing activity to support areas of income generation and identify opportunities where marketing can support the wider organisation outwith our visitor business.

The Marketing Team reports to the Head of Sales & Marketing and is part of the Marketing & Engagement Directorate. The Directorate is accountable for developing the strategy for our external communications, brand, marketing, visitor engagement and commercial activity with a wide remit covering our properties, collections and wider organisational activities.

The Marketing team is responsible for managing all marketing activity across the
organisation with a major focus on our visitor business and associated products and services and other commercial areas of business. The post holder will be part of a team of 3 other Executives supported by a Coordinator and will be responsible for working with teams in the directorate to support income generating activity including but not restricted to Venue Sales, including hospitality events and filming, Retail and Catering. A key element is also to work across the organisation and plan marketing activity to support our wider activity and objectives.

CONTEXT – THE ROLE OF THE CHARITY
National Trust for Scotland is a charity that was founded in 1931 to promote access and protection of Scotland’s natural and human heritage in our care. Our vision is simple: Nature, Beauty and Heritage, for everyone.
Our work ranges from managing castles to coastlines, art to architecture, wildlife to wilderness, for everyone to experience today and for generations to come.
Under the Trust’s ten-year strategy, by our centenary in 2031 we will be able to demonstrate that the Trust is not only carbon neutral, but is making a significant contribution to how Scotland faces up to climate change.
We are also committed to providing ways for everyone to experience wellbeing in our beautiful and calming places, as well as bringing families and friends together in safe and meaningful ways.
We are the largest membership organisation in Scotland, one of the best supported charities when it comes to our 2,500+ volunteers, and we a charity that provides employment and skills development to over 1,500 people across Scotland.
As well as being driven by our purpose we are also guided by our Values: Brave, Caring, Inclusive, Vibrant and Curious. Standing up and being counted matters to us, as does supporting each other, including everyone, being engaging and always looking for ways to improve.
THE CUSTOMER & CAUSE DIRECTORATE
A key directorate at the Trust is Customer & Cause which comprises a team or circa 40 people, supported by a strong set of external agency partners.
We are here to inspire more people to visit, join and donate to the Trust. We do this by managing marketing, communications, digital, social media and fundraising activity for the charity.
We manage the membership experience and our proud to look after over a third-of-a-million members who help support our vital conservation work as well as experience the best of Scotland by being a member of the Trust.
The directorate works closely with our regional colleagues at our properties and outdoor places to support them in their activities. This work includes ensuring that the uniqueness of each place is well communicated as well as being presented in the context of the wider Trust brand and messaging.
The directorate is formally based at the Trust’s HQ in Edinburgh but the nature of most of our roles lend themselves to working flexibly in terms of location, and affords ongoing opportunities to experience properties and places on a regular basis.

As part of a team responsible for building the profile of National Museums Scotland through media and digital channels, you will drive visits to our four national museums and our website through the delivery of specific media relations and communication campaigns. You will do this through creating compelling media materials, events and
photo opportunities, filming facilitation and managing external agencies working on our behalf. Targeting a range of media and developing partnerships which extend reach will form part of your remit as will responding to media enquiries.

Educated to degree level (or equivalent) you will have knowledge of applied and strategic media relations and best practice in the world of media relations and communications. It is vital that you have significant relevant practical experience in the field which includes creating compelling media materials and statements, managing
sensitive media and communications issues, and acting as a spokesperson, preferably gained within a cultural setting.

MARKETING AND COMMUNICATIONS OFFICER
FULL TIME, FIXED TERM 18 MONTHS (BAND 5)
Job Summary

This is an exciting opportunity for an individual who thrives on creating audience-focused and engaging marketing and communications content. The ideal candidate will be creative, highly organised and keen to play a key role in a major capital project to deliver a suite of new spaces for the National Galleries of Scotland’s renowned collection of Scottish art.

The Scottish National Gallery Project is transforming the way Scottish art will be shown in our galleries and experienced by our visitors. New exhibition spaces directly accessible from Princes Street Gardens will provide a light-filled new home for the Galleries’ unrivalled collection of Scottish art, raising its profile for visitors from all over the world.

The first phase of the Scottish National Gallery Project was completed in 2019. This included a new entrance area in East Princes Street Gardens, a new café, refurbished restaurant and shop, an extensive sandstone terrace, and new landscaping and paths to improve access to the gardens and the Galleries. Work is now focused on delivering the stunning new gallery spaces where the artwork will be displayed.

This role will play a key part in helping devise and deliver on the marketing and communications plans for the project as it moves toward completion. Work will include media relations, creating social media content and marketing collateral, assisting with a wayfinding strategy for the new galleries and devising internal communications approaches and content. The post holder will also provide rota cover for the NGS press office, responding to enquires and arranging visits for media across all NGS sites.

Glasgow Science Centre (GSC) is an educational charity and leading science centre and visitor attraction with a 5-star status. Our mission is to inspire everyone to explore and understand the world around them and to discover and enjoy science.

We are a place of learning, creativity, curiosity, and fun, inspiring and empowering around half a million people every year, both inside and outside our amazing centre in Pacific Quay, on the banks of the Clyde.

Our state-of-the-art centre contains more than 450 interactive exhibits, a digital planetarium, a science show theatre, Newton Flight Academy, a teaching laboratory, an IMAX cinema, and a maker space. We also take science out of our centre and across Scotland with our On Tour programme and our Community Engagement Programme works closely with people in our local communities.

Our staff are vitally important to us and play a key role in achieving our mission. We value diversity in our workforce and want our workforce to reflect the diverse communities we serve bringing a range of skills, experiences, knowledge, and ideas to help towards our mission.

Our company values are important to us as they underpin who we are and how we work, what we believe in and stand for:

We strive for excellence
We are inclusive
We innovate
We collaborate

ABOUT THE ROLE

Are you committed to seeking excellence, creativity and innovation? Do GSC’s mission and values excite you? Do you want to work in a positive, vibrant and collaborative environment?

We are recruiting for a Videographer to create high-quality video content for Glasgow Science Centre flagship projects (such as Learning Lab, Curious About, Let’s Talk About and Our World, Our Impact) as well as our website, social channels and for other internal and external clients.

You will plan, direct, film and edit high quality engaging content, provide strong storytelling and editorial judgement and creative input, and work with other Science Centre teams and external clients to create content that is produced to a high standard, on schedule, and to agreed specifications.

We are looking for someone who has experience in creating quality video content and has strong editorial judgement for effective visual storytelling, to make an impact and further develop our mission and vision.

If this sounds like you then we would love you to get in touch!

Full job description is available to download at the bottom of this page.

APPLICATION DETAILS

Please visit the Jobs and Volunteering section of our website for further information about working at GSC and a link to an application form for this role.

We are equal opportunities employer and welcome applications from people of all backgrounds.

£20,000 – £23,000 depending on experience

Dalkeith Country Park is a truly special place. Just a few miles from Edinburgh, it’s home to Fort Douglas adventure playground and Restoration Yard, set in a beautiful 1,000-acre country estate. With over 300 years of history, a 700 year-old oak wood and miles of waymarked trails, visitors can enjoy exploring the park before a delicious meal in our restaurant, The Kitchen, or a browse around our wonderfully eclectic retail store. You’ll also find our Wellbeing Lab offering yoga and fitness classes.

As Digital Marketing Assistant you will join our Marketing team primarily focusing on social media working in a fast paced and busy environment. You will create content on Restoration Yard and Dalkeith Country Park’s Facebook and Instagram accounts, update and maintain the company websites, compose e-newsletters and update external promotional sites.

• Do you have a passion for all things social media and knowledge of WordPress, social media
platforms and e-newsletter systems?
• Can you demonstrate a creative flair with the ability to produce quality photography and
videography?
• Are you organised with excellent administration skills?

Candidates should be proficient with the Office 365 suite of packages. A formal marketing qualification or a minimum of two years’ experience in a similar role will be helpful.

Interested? To apply, please email your CV and a covering letter to recruitment@dalkeithcountrypark.co.uk.

The closing date is 8 April.

Please view our Privacy Policy at http://www.dalkeithcountrypark.co.uk/privacy/

Eden Scott is delighted to be working with the National Trust for Scotland, a charity established in 1931, to provide access and enjoyment to the properties, places and collections in its care. They also exist to protect what they look after for future generations to enjoy; and increasingly they are keen to act as a strong conservation voice for heritage and climate change response across Scotland.

They are the largest member organisation in Scotland. As a conservation charity, they’re supported by more than 320,000 members and are funded largely by donations.
Since 1931 their love for Scotland has fuelled their desire to protect the things that make it special. By championing Scotland’s natural, built and cultural heritage they inspire those around us. From coastlines to castles, art to architecture, wildlife to wilderness, they encourage people to connect with the things that make Scotland unique while protecting them for future generations. They do it so their heritage will always have a home. They do it so our countryside will remain unspoilt, and accessible.

An exciting opportunity has arisen to join the team at the Trust in a newly created role of Regional Marketing & Communications Manager – North-East Scotland which will join a communications team who inspire more people to visit, join and donate to the Trust. They do this by managing marketing, communications, digital, social media and fundraising activity for the charity.

The team works closely with their regional colleagues at their properties and outdoor places to support them in their activities. This work includes ensuring that the uniqueness of each place is well communicated as well as being presented in the context of the wider Trust brand and messaging.

This stand-alone specialised role will ensure that The North-East Region includes many of the Trust’s most iconic properties and places, including Crathes Castle, Craigievar Castle and Drum Castle. Due to geographic proximity, the role will also include support for the Mar Lodge Estate which is the UK’s largest National Nature Reserves and a must-see part of the wider Cairngorms.

By the nature of the role, you will have two teams that you see as the ‘home’ team. You will formally be part of the Marketing Team but you will also be fully integrated into the North-East Region’s management team.

This ‘foot in both camps’ makes this role very exciting because you are exposed to national and local planning and delivery contexts.

This role will maximise marketing, communications and fundraising effectiveness in the defined region by being the ‘go to’ person from central-to-region, and region-to-centre. You will do this by helping to localise national campaigns and by leading on regional-specific initiatives, developed within Trust-wide brand templates.

Success is defined by seeing more people visit, join or donate as a result of the properties and places you are helping to promote, plus better internal planning, production and reporting in pursuit of these outcomes.

Key responsibilities of the role:

• Develop and annual marketing and communications plan for the region
• Ensure national campaigns are maximised in the region
• Develop priority plans – Each year there will be one or more properties that has a significant new story to tell, following a capital redevelopment or a new approach to programming.
• Develop clear USPs for each property and place
• Ensure audience development work is applied in the region
• Lead on membership in the region
• Ensure the brand is being applied effectively in the region
• Content planning, production, checking and deployment
• Lead on regional social media posts
• Develop strong local stakeholder relationships
• Support regional communications day-to-day and follow reputation escalation procedures
• Lead on gathering regional marketing and communications performance

Key skills and experience required:

• Marketing experience – You will have experience at helping drive engagement at one more leading visitor attractions
• Strong planning skills – You will understand what it takes to plan, brief, produce, launch and monitor marketing and communications initiatives
• Great content skills – You will be good at commissioning or producing photography, copy and press releases
• Ability to build stakeholder relationships – You will be able to ‘get out there’ and identify stakeholders who have aims that match their needs
• Knowledge of CRM systems and data management – You will have a good grasp of how important data is to driving marketing success
• Social media platform experience – You will know how to manage social media platforms, make posts and monitor effectiveness
• Very good internal communicator and negotiator – You will know how to identify clear briefs and ensure that they are ‘sold in’ effectively at every level to maximise marketing and communications support for the region
• Strong knowledge of the North-East of Scotland in terms of regional variations, leading attractions and local community issues

This role offers an excellent competitive salary within a range of £35,023 to £38,738 per annum with significant company benefits.

Eden Scott are dealing exclusively with the Trust on this vacancy so to be considered for this exciting opportunity with a truly unique and best in class employer, please submit your CV online clearly stating salary expectation or to sally.rae@edenscott.com and for an informal chat or to receive the full role information pack and job description please email or call Sally on 07776 662506.