Rubber Cheese Visitor Attraction Website Benchmarking Report Launched

As members will be aware, web design specialists and supporters of ASVA – Rubber Cheese – have been surveying attraction operators from across the breadth of both ASVA and ALVA memberships over the last few months, to explore the online customer journey currently being offered to our visitors and establish some benchmarks for quality in visitor attraction websites.

As a result, for the first time ever, benchmarks related specifically to the visitor attraction sector have now been established. This means industry professionals now have a more accurate picture of what good looks like across similar branded websites, allowing for better decision making with genuine insight.

The findings in the research reveal valuable metrics for:

  • Add to basket rate
  • Basket abandonment rate
  • Bounce rate
  • Conversion rate
  • Load times

 Plus, key insights into user experience, booking journeys, mobile experience and more.

Carried out with the full support of both ASVA and ALVA, the report brings you vital information and suggests practical solutions to the problems identified, so that you can concentrate on running a successful attraction, and let your website run itself.
The report can be downloaded from the Rubber Cheese website here.
A huge thank you to Kelly Molson and the excellent team at Rubber Cheese for undertaking that valuable piece of research.