Scottish Attractions Inspiring People Awards 2025

Celebrating the People who make
Scotland’s Attractions World-Class

The ASVA People Awards, sponsored by Visit Scotland, celebrate the incredible individuals who make Scotland’s visitor attractions world-class. From frontline stars to behind-the-scenes heroes, these awards honour those who go above and beyond to create unforgettable experiences.

What are the categories?

We have five categories to choose from, all focused on the people who contribute significantly to Scotland’s attractions sector:

• Rising Star: For the up and comers making waves in the industry.
• Experience Maker: Recognising those delivering world-class experiences, face-to-face or behind the scenes.
• Technology Innovator: Celebrating individuals who enhance current technologies or implement impactful new solutions.
• Sustainability Champion: Honouring those making a significant impact on responsible tourism, net zero goals, and preserving attractions for future generations.
• People’s Hero: Acknowledging the heart of our communities, fostering inclusivity and accessibility among teams, communities, stakeholders, and visitors.

Entering is simple

Shortlisted nominees will receive a complimentary ticket to the ASVA Conference.

This is your chance to showcase outstanding people and achievements. Whether you’re nominating yourself or a colleague, just follow these steps:

1. Select the category
2. Review the award guidelines
3. Submit your entry

Join us in celebrating and giving well-deserved recognition to the people who make our attractions exceptional!

Award guidelines:

To make sure every entry gets the recognition it deserves, please keep these guidelines in mind:

• Anyone entering or being nominated must work for an ASVA member attraction.
• Members can submit multiple entries, either across different categories or more than one entry in the same category.
• Please note, each question has a word count which should be adhered to.
• The entry questions for each category can be viewed here.
• We recommend preparing your answers in a Word document first and then copying and pasting them into the form when you’re ready to submit.

Dates

Entries close: 5pm on Wednesday, 24th September
Shortlist announced: Late October
Winners announced: 19th November at the ASVA Conference, Perth Concert Hall

All shortlisted candidates will receive a complimentary ticket to join us at the Conference. Your complimentary ticket includes full access to an inspiring day of industry insights and networking opportunities.

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For the up and comers making waves and showcasing talent in the visitor attraction sector.

Madeline Greene, Learning & Audience Officer at The Black Watch Castle & Museum

Honouring those making an impact on responsible tourism & preserving attractions for future generations.

Jonathon Dodds, Visitor Experience Manager at Mercat Tours

The person who is at the heart of a team or communities, fostering inclusivity, & building connections.

Fiona Johnston, Community and Access Programme Co-ordinator at Palace of Holyrood House

Recognising those delivering world class experiences, face-to-face or behind the scenes.

Katie Scott, Operations Manager at The Real Mary King’s Close

Celebrating individuals enhancing technologies or implementing impactful new solutions.

Emilie Lumineau, Marketing Manager at The Real Mary King’s Close