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Scottish Attractions Inspiring People Awards 2025
Celebrating the People who make
Scotland’s Attractions World-Class
The ASVA People Awards, sponsored by Visit Scotland, celebrate the incredible individuals who make Scotland’s visitor attractions world-class. From frontline stars to behind-the-scenes heroes, these awards honour those who go above and beyond to create unforgettable experiences.
✨ Entries are now closed ✨
The shortlist will be announced in late October, and the winners will be revealed at the awards ceremony during the ASVA Conference on 19th November. Good luck to everyone who has been nominated!
What are the categories?
We have five categories to choose from, all focused on the people who contribute significantly to Scotland’s attractions sector:
- Rising Star: For the up and comers making waves in the industry.
- Experience Maker: Recognising those delivering world-class experiences, face-to-face or behind the scenes.
- Technology Innovator: Celebrating individuals who enhance current technologies or implement impactful new solutions.
- Sustainability Champion: Honouring those making a significant impact on responsible tourism, net zero goals, and preserving attractions for future generations.
- People’s Hero: Acknowledging the heart of our communities, fostering inclusivity and accessibility among teams, communities, stakeholders, and visitors.
Dates
Entries closed: 5pm on Wednesday, 24th September
Shortlist announced: Late October
Winners announced: 19th November at the ASVA Conference, Perth Concert Hall
All shortlisted candidates will receive a complimentary ticket to join us at the Conference. Your complimentary ticket includes full access to an inspiring day of industry insights and networking opportunities.
Supported by:
“Together, let’s celebrate the people who make Scotland’s attractions truly world-class.”
2024 Award Category Winners
2024’s winners were revealed at the ASVA Annual Conference, which welcomed over 390 delegates and brought together leaders and professionals from Scotland’s attractions and tourism sector.
Here is a list of last year’s winner:
For the up and comers making waves and showcasing talent in the visitor attraction sector.
Madeline Greene, Learning & Audience Officer at The Black Watch Castle & Museum
Honouring those making an impact on responsible tourism & preserving attractions for future generations.
Jonathon Dodds, Visitor Experience Manager at Mercat Tours
The person who is at the heart of a team or communities, fostering inclusivity, & building connections.
Fiona Johnston, Community and Access Programme Co-ordinator at Palace of Holyrood House
Recognising those delivering world class experiences, face-to-face or behind the scenes.
Katie Scott, Operations Manager at The Real Mary King’s Close
Celebrating individuals enhancing technologies or implementing impactful new solutions.
