Scottish Visitor Economy Barometer – Exclusive trial with ASVA Members

Working with our colleagues at the Moffat Centre for Travel & Tourism Business Development, ASVA is looking to trial a new service with members, which will help us gather quick but meaningful intel on sectoral performance and prospects. We are highly conscious that members (and other stakeholders) value data and insights that are as up to date as possible, so the Moffat Centre and ASVA are looking to produce a monthly snap survey that will capture quick insights from across the sector, which we will then look to collate and share that very same month with members. The idea is that members will be presented with a ‘snapshot’ of current sector-wide performance as well as a gauge of confidence levels within the industry.  

We will be closing the first trial survey on Friday 24th March and results will be shared the following week. The survey has been designed to ensure that it can be completed in a matter of a few moments.  

At present this is very much a trial, and we would welcome any feedback from members on the barometer survey. Please contact our CEO, Gordon Morrison – – with any feedback on the survey questions, or the report once it is published.  

Please complete the survey by clicking here.