Survey explores economic conditions for all sectors of Scottish tourism

All businesses involved in Scotland’s tourism industry are being asked to take part in a comprehensive study of current economic conditions. Launched recently by the Scottish Tourism Alliance (STA), the in-depth survey of challenges and opportunities for all industry sectors aims to collate insights into the ongoing and future commercial viability of the country’s tourism businesses, viewed through the lens of the cost of living crisis and the impact of rising energy bills.

The research exercise, the most comprehensive ever undertaken by the STA, is targeted at every category and all sizes of organisation across Scottish tourism. The survey questions focus on challenges around staffing and recruitment, where businesses are on their journey towards Net Zero, what policies are helping or hindering recovery, current and future bookings from an international and domestic perspective, global competitiveness, and where businesses are in relation to their recovery.

The STA emphasises that the anonymous survey, the results of which will be used to inform its ongoing interactions with UK and Scottish Government Ministers, is vital in order to ‘glean an accurate picture of the industry to enable us to influence change and steer it on the right path to realising our tourism strategy vision’. Scotland’s Tourism Strategy, Scotland Outlook 2030, was launched in 2020, just a few weeks prior to the outbreak of the pandemic. Setting out a vision for Scotland to be ‘the leaders in 21st century tourism’, its ambition continues to propel industry activities and focus recovery efforts.

Comprising 40 questions, the survey should take around 20 minutes to complete, and it will remain open until 6 June at 12pm. Please complete the survey here.