VisitScotland Quality Assurance signage reminder
Added: 02 Jun 2026
Many attractions will have seen VisitScotland’s recent reminder regarding the removal of former Quality Assurance Scheme signage and references.
As VisitScotland’s Quality Assurance Scheme concluded in 2025, businesses are now required to remove or cover references to QA awards across physical and digital materials. This includes plaques, window stickers, websites, marketing collateral and other promotional materials.
For many attractions, the retirement of the previous scheme created a gap in the sector. Independent quality assessment has long played an important role in helping attractions benchmark performance, gain valuable external feedback and provide visitors with confidence in the quality of their experience.
In response to this need, ASVA developed the ASVA Quality Scheme; a not-for-profit, sector-led programme designed specifically for Scottish visitor attractions, activities and experiences.
Created by the sector, for the sector, the scheme combines independent assessment, star grading, detailed feedback and ongoing support from experienced Quality Advisors. Importantly, it has been designed around the realities of operating visitor attractions today and informed by research into what visitors value most.
Since launch, more than 230 attractions across Scotland have joined the scheme, including national icons, independent attractions and emerging visitor experiences.
For attractions removing former VisitScotland Quality Assurance signage, the ASVA Quality Scheme offers an opportunity to continue demonstrating a commitment to quality through an independent, nationally recognised assessment programme tailored specifically to the attractions sector.
If you would like to find out more about the ASVA Quality Scheme, our team would be delighted to arrange an informal conversation and answer any questions you may have. Contact the ASVA Quality Scheme team.
If you have any queries with regards to the VisitScotland QA collateral, please contact their team on business.support@visitscotland.com.