Full Time

Eden Scott is delighted to be working with the National Trust for Scotland, a charity established in 1931, to provide access and enjoyment to the properties, places and collections in its care. They also exist to protect what they look after for future generations to enjoy; and increasingly they are keen to act as a strong conservation voice for heritage and climate change response across Scotland.

They are the largest member organisation in Scotland. As a conservation charity, they’re supported by more than 320,000 members and are funded largely by donations.
Since 1931 their love for Scotland has fuelled their desire to protect the things that make it special. By championing Scotland’s natural, built and cultural heritage they inspire those around us. From coastlines to castles, art to architecture, wildlife to wilderness, they encourage people to connect with the things that make Scotland unique while protecting them for future generations. They do it so their heritage will always have a home. They do it so our countryside will remain unspoilt, and accessible.

An exciting opportunity has arisen to join the team at the Trust in a newly created role of Regional Marketing & Communications Manager – North-East Scotland which will join a communications team who inspire more people to visit, join and donate to the Trust. They do this by managing marketing, communications, digital, social media and fundraising activity for the charity.

The team works closely with their regional colleagues at their properties and outdoor places to support them in their activities. This work includes ensuring that the uniqueness of each place is well communicated as well as being presented in the context of the wider Trust brand and messaging.

This stand-alone specialised role will ensure that The North-East Region includes many of the Trust’s most iconic properties and places, including Crathes Castle, Craigievar Castle and Drum Castle. Due to geographic proximity, the role will also include support for the Mar Lodge Estate which is the UK’s largest National Nature Reserves and a must-see part of the wider Cairngorms.

By the nature of the role, you will have two teams that you see as the ‘home’ team. You will formally be part of the Marketing Team but you will also be fully integrated into the North-East Region’s management team.

This ‘foot in both camps’ makes this role very exciting because you are exposed to national and local planning and delivery contexts.

This role will maximise marketing, communications and fundraising effectiveness in the defined region by being the ‘go to’ person from central-to-region, and region-to-centre. You will do this by helping to localise national campaigns and by leading on regional-specific initiatives, developed within Trust-wide brand templates.

Success is defined by seeing more people visit, join or donate as a result of the properties and places you are helping to promote, plus better internal planning, production and reporting in pursuit of these outcomes.

Key responsibilities of the role:

• Develop and annual marketing and communications plan for the region
• Ensure national campaigns are maximised in the region
• Develop priority plans – Each year there will be one or more properties that has a significant new story to tell, following a capital redevelopment or a new approach to programming.
• Develop clear USPs for each property and place
• Ensure audience development work is applied in the region
• Lead on membership in the region
• Ensure the brand is being applied effectively in the region
• Content planning, production, checking and deployment
• Lead on regional social media posts
• Develop strong local stakeholder relationships
• Support regional communications day-to-day and follow reputation escalation procedures
• Lead on gathering regional marketing and communications performance

Key skills and experience required:

• Marketing experience – You will have experience at helping drive engagement at one more leading visitor attractions
• Strong planning skills – You will understand what it takes to plan, brief, produce, launch and monitor marketing and communications initiatives
• Great content skills – You will be good at commissioning or producing photography, copy and press releases
• Ability to build stakeholder relationships – You will be able to ‘get out there’ and identify stakeholders who have aims that match their needs
• Knowledge of CRM systems and data management – You will have a good grasp of how important data is to driving marketing success
• Social media platform experience – You will know how to manage social media platforms, make posts and monitor effectiveness
• Very good internal communicator and negotiator – You will know how to identify clear briefs and ensure that they are ‘sold in’ effectively at every level to maximise marketing and communications support for the region
• Strong knowledge of the North-East of Scotland in terms of regional variations, leading attractions and local community issues

This role offers an excellent competitive salary within a range of £35,023 to £38,738 per annum with significant company benefits.

Eden Scott are dealing exclusively with the Trust on this vacancy so to be considered for this exciting opportunity with a truly unique and best in class employer, please submit your CV online clearly stating salary expectation or to sally.rae@edenscott.com and for an informal chat or to receive the full role information pack and job description please email or call Sally on 07776 662506.

Eden Scott is delighted to be working with the National Trust for Scotland, a charity established in 1931, to provide access and enjoyment to the properties, places and collections in its care. They also exist to protect what they look after for future generations to enjoy; and increasingly they are keen to act as a strong conservation voice for heritage and climate change response across Scotland.

They are the largest member organisation in Scotland. As a conservation charity, they’re supported by more than 320,000 members and are funded largely by donations.

Since 1931 their love for Scotland has fuelled their desire to protect the things that make it special. By championing Scotland’s natural, built and cultural heritage they inspire those around us. From coastlines to castles, art to architecture, wildlife to wilderness, they encourage people to connect with the things that make Scotland unique while protecting them for future generations. They do it so their heritage will always have a home. They do it so our countryside will remain unspoilt, and accessible.
They do what we do … for the love of Scotland.

An exciting opportunity has arisen to join the team at the Trust as Corporate Partnership Manager, this role will manage and develop existing corporate partnerships as well as seeking and securing sponsorship opportunities for high profile events which drive the charity’s ambition and mission. Partnership and sponsorship opportunities from significant corporate citizens who share their values are fundamental to their future success driving innovation, promoting cross sector collaboration, maximising income, raising awareness of their charity and engaging and exciting current and new audiences.

You’ll manage and build upon existing relationships with key external stakeholders to build confidence in their charity, strategic direction and funding pipeline. You’ll oversee project and impact reporting for all key corporate partners and sponsors, gathering business critical insight that evidences value & impact and informs future practice.

Key responsibilities of the role:
• Working with the Head of Fundraising you will develop their corporate fundraising strategy to manage existing partnerships and create new partnership and sponsorship opportunities, achieving target, driving revenue and raising the overall brand profile for the Trust.
• Work closely and collaboratively with other members of the Fundraising team to ensure a coordinated and consistent approach to corporate fundraising activity.
• Work closely and collaboratively with other members of the team (Marketing, Membership, Communications) to ensure positioning, brand, messaging, target audiences and activity is aligned and resourced adequately for each partnership.
• Build and maintain strong relationships across the Trust to ensure partnerships are fulfilled to the highest standard and funded projects run smoothly and efficiently through to completion, and impact reporting. Relationships with colleagues in Marketing and operational colleagues based at properties across Scotland are especially important.
• Monitor CSR/Corporate Responsibility issues in the media and keep up to date with professional fundraising associations and media regarding fundraising tools and skills development.
• Research and build ongoing insight for each partner and prospect to better understand their strategic priorities/key drivers, enabling enhanced relationship and outcomes
• Ensure due diligence and governance requirements are fulfilled in collaboration with the Head of Fundraising and support the CEO and Trustees to develop relationships with key organisations.
• Develop detailed, compelling and relevant funding proposals/concepts in collaboration with internal stakeholders
• Devise and deliver high quality, relevant stewardship and engagement programmes for all partners, using organisational networks and opportunities to optimise success
• Track, analyse and report on fundraising results in the Corporate field to measure, manage and report performance using agreed performance measures.
• Work closely with procurement, project and operations to ensure their capacity to approach prospects is maximised and they are kept fully up to date with their fundraising plans.
• Manage income from corporate supporters; ensuring donations are correctly allocated, funds drawn-down and spent to agreed timescales, progress and final impact reports sent to donors.
• Monitor and report on spend associated with activity ensuing the correct allocation of philanthropic funds and maintaining a close working relationship with finance colleagues.

Key skills and experience required:

• Demonstrable experience managing significant major gifts or sponsorships and sustaining a portfolio of fruitful relationships with donors
• Detailed knowledge and understanding of the corporate marketplace and trends in corporate giving and partnership –their interests, motivations, priorities, and different vehicles of giving
• Proven successful experience in corporate fundraising or a sales environment generating significant income with a track record of initiating and delivering strategic and successful corporate partnerships ideally valued in excess of £100,000
• Demonstrable experience in Account Management – creating persuasive, compelling and profitable fundraising relationships and proposals, and sustaining and growing a portfolio of fruitful relationships.

This role offers an excellent competitive salary within a range of £35,023 to £38,738 with significant company benefits.

Eden Scott are dealing exclusively with the Trust on this vacancy so to be considered for this exciting opportunity with a truly unique and best in class employer, please submit your CV online clearly stating salary expectation or to sally.rae@edenscott.com and for an informal chat or to receive the full role information pack and job description please email or call Sally on 07776 662506.

Eden Scott is delighted to be working with the National Trust for Scotland, a charity established in 1931, to provide access and enjoyment to the properties, places and collections in its care. They also exist to protect what they look after for future generations to enjoy; and increasingly they are keen to act as a strong conservation voice for heritage and climate change response across Scotland.

An exciting opportunity has arisen to join the team at the Trust in a newly created role of Social Media Manager which will join a communications team who inspire more people to visit, join and donate to the Trust. They do this by managing marketing, communications, digital, social media and fundraising activity for the charity.

The team also manage the membership experience and our proud to look after over a third-of-a-million members who help support their vital conservation work as well as experience the best of Scotland by being a member of the Trust.

The team works closely with their regional colleagues at their properties and outdoor places to support them in their activities. This work includes ensuring that the uniqueness of each place is well communicated as well as being presented in the context of the wider Trust brand and messaging.

This stand-alone specialised role will ensure that the Trust is maximising its effectiveness at reaching new and existing audiences with relevant and compelling content through social media channels that inspires continued and deepening engagement.

Formally based at the Trust’s HQ in Edinburgh but the nature of most of their roles lend themselves to working flexibly in terms of location, and affords ongoing opportunities to experience properties and places on a regular basis.

Key responsibilities of the role:

SOCIAL MEDIA STRATEGY AND IMPLEMENTATION PLAN
• You will be responsible for developing a clear strategy for social media that can demonstrate how it will deliver clear value in support of the Trust’s ten-year strategy.
• Be responsible for ensuring there is a clear annual implementation plan for social media, nationally and regionally, so that everyone is clear on what needs to be done, and when.

LEAD ON NATIONAL ACCOUNTS
• You will be responsible for planning, writing and publishing content on the Trust’s national social media accounts, plus helping to curate social media content archives. Social media accounts include Facebook, Twitter, YouTube, plus many other leading platforms.
• The content you lead on will be aligned to marketing campaigns, fundraising appeals, key property events, and major project updates across the Trust. The key is to ensure what you publish is part of a wider integrated set of plans.
• All content you are responsible for will confirm to the Trust’s Editorial Policy regarding matters of brand, accuracy and legality.

SUPPORTING OUR REGIONAL TEAMS
• You will help them strike the right balance between which social media accounts are managed centrally and those that are updated and managed by local property and place teams.
• You will develop policy and practical guidance so that all parts of the Trust know what they need to do to follow brand, technical and other considerations when using social media.
• You will provide training support and oversee the recommended distribution of relevant software licences so that everyone involved in social media at the Trust can maximise their effectiveness.
Key skills and experience required:

• Demonstrable track record at managing an organisation’s social media presence
• Clear knowledge of the leading social media software platforms they may choose to use
• Evidence of leading training programmes across teams
• Experience with brand ambassadors, influencers and brand partners and know how to deliver credible and compelling content and communications
• Experience of the day-to-day management of social media accounts for a complex organisation
• Experience of creating written and image-led content for social media and optimising for a range of audiences and different channels
• Strong planning and organisational skills, comfortable working across multiple social platforms at the same time
• Monitoring and reporting on measurable performance objectives for social media using Google Analytics or equivalent tools

This role offers an excellent competitive salary within a range of £35,023 to £38,738 per annum with significant company benefits.

Eden Scott are dealing exclusively with the Trust on this vacancy so to be considered for this exciting opportunity with a truly unique and best in class employer, please submit your CV online clearly stating salary expectation or to sally.rae@edenscott.com and for an informal chat or to receive the full role information pack and job description please email or call Sally on 07776 662506.

Closing date for applications 5.00pm Friday 25th March 2022 and interviews for shortlisted candidates 7th April 2022.